Growing an online presence can be done several ways; there’s paid advertising, social media marketing, email marketing, and countless other strategies aimed at driving new business.
While each of these methods has its own advantages, there remains no long-term strategy as consistent and rewarding as SEO.
If you really want to take your business to the next level, you need to focus on ranking your website higher in the search results. Plain and simple.
But while SEO is a profitable idea when implemented effectively, it can also become toxic when marketers don’t go about it the correct way. That’s why small businesses need to work with real experts to help them solve their biggest problems.
In this post, the team at Wray SEO, a group of San Diego SEO experts with great digital marketing experience, shares their top reasons why small businesses need to hire qualified experts to help them improve their search engine rankings and see organic boosts that will stand the test of time.
SEO isn’t easy
By reading articles, books and other resources on the web, you might be tempted to say that SEO isn’t so hard.
In some ways this is true. However, when you are juggling SEO tasks alongside your other daily business objectives, things can get overwhelming quickly.
To do SEO the right way, you need to make it a bigger focus within your workflow. And since you don’t have the time for that, it makes way more sense to just hire a team to do the work for you.
SEO experts can handle everything related to your search strategy, or just a few things. They can set up the entire strategy for you or just help you execute an existing strategy at various levels. Either way, this is why we’re called “experts.”
We are here to help!
Working with an SEO expert saves money
If you are not great with your SEO, you might implement the wrong strategy which could cost you a pretty penny down the road.
Plus, you will need to find the right SEO software tools—most of which also cost money.
Note that even the SEO software tools that look cheap are expensive in the long run.
On the flip side, hiring experts might appear somewhat costly at first, but their long-term value is much, much better than doing everything yourself.
Time is money, and for a small business that is still struggling to grow, you can’t afford to waste any of it.
If you decide to go the DIY route when it comes to SEO, you will spend a lot more time than anticipated. It won’t help you in the productivity department at all.
This is the reason why even the most advanced businesses are still outsourcing SEO tasks to specialists.
You can advertise your small business online in numerous ways such as Facebook ads, PPC, social media and more.
However, when you compare SEO to all these methods of advertising, you will find it to be more affordable and operational.
SEO is organic, meaning that you’re not paying to appear in search results. With PPC, the minute you turn off your ads, you’ll immediately disappear.
Many small businesses still in the startup phase may not have enough capital to set aside for Facebook ads or PPC, but SEO requires a lot less financial output and is a great option when you’re starting out.
Can prevent you from committing costly mistakes
User error is responsible for so many SEO mishaps, we’ve started to lose count. The mistakes you make on today’s SEO strategy could negatively affect your website months or years down the road.
We see mistakes made time and time again. Selecting wrong keywords (especially terms with low search volume and CPC) will render your SEO efforts pretty much useless.
Enlist a team who can nail your strategy on the first go-around, rather than causing you to have to redo their efforts 6-12 months later.
What Are You Waiting For?
SEO might seem like a dying art, but in 2018 and beyond it remains the most ideal digital strategy that a small business can pursue.
What’s the trick? Hire an expert. Someone who will guide you in the right direction and allow you to focus on your strengths—i.e. running your business.