One of the best things about running a business today is that there are so many ways you can promote it. Whether you choose to connect with your customers on social media, start a blog, or brand your vehicle, you’ll have absolutely nothing to worry about. But what about promotional products? These things have been around for ages and many companies still rely on them to increase their visibility. In case you’re wondering whether you should include them in your marketing efforts, here are five reasons why promotional products are crucial for business.
Great for first impressions
If you’re an entrepreneur, you probably already know that first impressions matter a lot. Designing cool promotional products and handing them out is a perfect way to get closer to potential customers. Let’s say you’re new in the market and you’re afraid you simply won’t be able to compete with industry giants who’ve been operating for decades. Preparing promotional products and handing them out to potential customers is a great way to ensure they actually consider giving your business a go. In fact, this is exactly what promotional products excel at because they’re genuinely useful and have higher staying power than some other marketing channels.
Enhance your other marketing efforts
There’s no doubt that when running a business, you have to rely on as many marketing channels as possible. One of the best things about promotional products is that they can enhance all your other marketing efforts. Just by giving your audience a chance to see your logo, they become more likely to interact with your social media pages or your website in case they stumble upon it online. Moreover, you can expect them to recognize you at local events you sponsor. If you think it doesn’t work, you can always include your website in the design and ensure everyone who gets a promotional product from you visits it.
Builds lasting relationship
As a business owner, you should always aim at connecting with your customers as much as possible. This is why starting customer programs and sending emails works like a charm. Still, nothing seems to beat promotional products when it comes to building lasting relationships with your customers. For example, if you see a customer keeps coming back, handing them some extra promotional products might turn them into a loyal follower of your brand. This is especially the case if you design things such as personalised note pads for them. Things like these can even be used as a way to have your loyal customers promote your brand to their friends and family.
Last for years
Let’s say you decide to promote your business through a TV commercial. Unless you manage to create a viral commercial everyone’s going to share on social media, chances are it’ll be forgotten as soon as you no longer broadcast it. However, with promotional products, you can be ensured the potential customer will remember your business for years to come. A recent survey showed that most people keep promotional products they get for even up to four years. For example, if you design a cool promotional mug for your business and hand it out to potential customers, they might just end up drinking coffee from it every morning. This increases their chances of doing business with you significantly.
Many entrepreneurs don’t know this but promotional products make customers trust you more. Just the fact that you designed promotional products shows them that you care about both your business and your customers. Similarly, it indicates you’re not afraid to invest in your business, meaning that you probably worked hard on developing the best possible product for your customer. What’s more, if you hand out quality promotional products to potential customers, they’ll actually start associating quality with your business. Turn to a renowned company that specializes in designing things such as promotional pens, umbrellas, or drink bottles and you’ll have nothing to worry about.
Even though we live in the age of the internet, promotional products are still one of the most effective marketing tools you can use. Even if you’re already online, combining your current marketing efforts with quality promotional products is a phenomenal idea.