Apple is one such brand which is considered to be the most successful business of this century. The company today has crossed a gross mark of $300 billion with an enormous fan base and establishing itself as the most sophisticated technical brand of this world. Whether you run a large business or a start-up, the below mentioned 4 points are the best marketing strategies that can be learned from apple to make your brand an epitome of sophistication.
- Be Simple
Apple believes in the principle of ‘Simplicity is the ultimate satisfaction’. You will never find Apple using overwhelming words, phrases to promote their product. It keeps things simple where the focus is being laid on how the product can change your world instead of listing out too many features and specifications in its display. If you analyze the marketing videos, and ads from Apple, you will find the product speaking in the ads in the form of a story. In the same way, keep your business approaches simple, unique and attractive weaving the user benefits through interesting visuals, ads or contents. Your product should be able to make the customers realize that it is something that is going to make their life better.
The key to being successful in any business is Quality. If your product quality is not good, no matter how much brilliant marketing skills you apply, it is not going to be long-lived. Apple focuses on end to end fine details of its products from look to durability, functionality, design and also in its stores. If you observe the apple retail stores, they are an epitome of luxury with ultra-sophisticated products, full of professional staffs giving a live demonstration of each product, and even allowing you to test the devices by yourself. This approach of apple is highly beneficial for every business where the users get a practical experience of your product and quality before buying it. And even if they don’t buy, they will definitely recommend it to other people due to its top-notch quality.
- Cultivate in Existing customers
Apple focuses on cultivating in its existing customers rather than chasing after new ones, as it knows that the existing customers are going to create a fan base which will automatically draw the new customers. In your business also, once you have developed a customer base, make sure that they are satisfied with your products and services. If your existing customers are satisfied, they will themselves do then networking of your products just like apple’s fan following do, alluring a group of potential customers. Also, don’t compete with the price tags. Set a price level of your product as it deserves and focuses on giving it a top-notch quality. High-quality products don’t have to compromise with the price.
- Connect to Customer’s emotion
Apple believes in connecting with customers on an emotional and trust level rather than being a hardcore professional. Follow a similar approach and try to understand the customer’s mindset, their expectations from you and speak to them in their language, instead of using high-end technical terms. Keep a simple, fun, friendly and sophisticated approach in your product contents and make it easily readable so that customers feel you are explaining the product to them and they can understand why they should buy it rather just promoting it professionally to check out the product.