Text messages marketing is one of the most effective digital marketing approaches. Text marketing for real estate agents, compared to email marketing and other digital strategies has a higher open-rate. This means that text marketing for real estate agents is a valuable tool that ensures you stay ahead of the competition. However, for you to realize the full potential of text marketing, you need to implement a strategic plan. Don’t worry; the process is not that demanding, and the benefits outweigh the time and money you invest. Here is a look at essential tips to help your quest.
Choose the right service provider
Sending text messages from your phone restricts you to a certain number of texts per moment. Moreover, you cannot automate the process, meaning that you have to send the messages manually. Choosing an ideal service provider allows you to automate the process. You get a chance to create a different contact listing and schedule the text marketing for real estate agents. You also receive and send bulky texts online meaning that you can customize your text marketing efforts such as by including exclusive promotions and polls.
Automate reminders about open houses
Open houses have been in real estate agents’ marketing books for long, and an effective way to boost their success is through text reminders. Text marketing for real estate agents comes in handy since they are easily customizable and you don’t have to spam your leads to get your message across. People’s busy schedule can affect your open house success as they might forget the actual day. It is all about timing, and an effective way to keep your potential customers in the know is through scheduled reminders a few days before the open house and finally that morning.
Text opt-ins and cold leads follow-up
Building up a list of your text subscribers may not be easy, especially if you do not have an idea of where to start. Your real estate signs are an excellent starting point; all you need to do is include text opt-ins. As people walk/drive by, they then can opt-in for your text messages to get updates on your listings. Once you have them hooked up, the next step is to keep them engaged. Sometimes people can forget or lose interest due to lack of sufficient information to keep them going. A text follow-up is all you need to regain your cold-leads interest, and after choosing an ideal text message service provider, you can automate the process making it easier to manage.
Text marketing for real estate agents success depends on how effective you implement it. It is paramount that you choose an ideal text message service providers as it plays a vital role in determining how efficient your text scheduling, automation, and inclusion of other perks go.
Text service providers whose charges are within your budget are experienced, and whose professional stuff is readily available to support you throughout the process is recommendable. Apart from increased sales, text marketing for real estate agents also reduces operational costs and time spent sending and reading text messages, meaning that real estate agent’s profitability is improved.