Regardless of the industry you’re in, you probably know by now that social media can be a powerful tool when trying to promote the product you sell or the service you offer.
In today’s world of ever-growing competition, you must have a clear strategy in place and double-check your priorities to achieve social media success in 2022. Given the current landscape, it might be hard to know where to begin. To navigate the intricacies of what works and what doesn’t on social media, it’s not enough just to go through the motions hoping that it will grow your business.
If you are wondering how to promote your Instagram or any other social media profile, you’ve come to the right place. Below, we offer 3 easy-to-implement tips for social media success in 2022.
Create Valuable Content
For a long time, you’ve probably published several posts per day or week on several social media channels. But did you know that you only have an average of 1.5 seconds to get users to stop scrolling and interact with your particular content?
To capture the user’s attention instantly, you need to figure out whether they’re checking their social media on the go. Do they have a little more time to scroll when they’re commuting to work or when they sit at home on the couch? This phenomenon is called “thumb-stopping”.
So, it’s important to focus on creating relevant content that makes the user stop scrolling. Invest in creating less content that’s relevant rather than more content that does not capture the users’ attention.
One way to do this is to divide your content into small parts. You can create a long video or a larger campaign but be sure to divide the content into small pieces or with different call-to-action (CTA) when dividing it into the different channels. In this way, your campaign will thrive and there’s a greater chance to meet the target group in the right place.
In 2022, you don’t necessarily have to publish content every day. Publish content when you have something relevant in mind. It’s about being sharp in your communication, providing quality, and getting the user to stop scrolling.
Make It Easier to Shop Online
Social media advertising has developed as companies have greater opportunities to reach many more consumers on various platforms. In addition, Covid-19 has forced both businesses and consumers to stay at home and get online. This compelled many companies to reach consumers in other ways; this trend will continue in 2022.
Several of the social platforms offer direct shopping opportunities via eCommerce. If you’re wondering how to raise awareness about your brand on social media platforms, it’s about capturing users’ immediate attention by creating interactive content.
Live streaming, for example, has proven to be popular, as consumers can interact directly with the company, watch the product “live” and buy it. Both Facebook and Instagram also have direct links to products on the webshop.
In this way, it has become easier to expose users more directly to the products and shorten the customer journey. So, assess if you have the right mix of buying options on your social media and use the many eCommerce options available through Instagram posts, scrolls, stories, and more.
To succeed, you need to create the right content and be personal. The better you know your users, the better you can create creative content that captures their interest. In 2022, we can look forward to more shopping-entertaining content on social media. Consumers want personal experiences, so make sure they feel that you’re available by answering their answers and requests.
Build Trust and Credibility Through Employee Advocacy
Employee advocacy is another way to reach social media success. This trend has increased in recent years with many companies jumping on the bandwagon. And we’ll see more of this in the coming year.
When employees share content about your company on their social media, it becomes more authentic and value-driven. This creates more trust and reliability than what you as a company can create through your general content.
There are many ways to work with employee advocacy, but the most important of all is to familiarize employees with the idea of being active in social media. But you have to be there for them along the way. You can achieve this through training. Resources might be needed, but if you want to keep up with this growing trend, it’s high time to implement it.
It’s crucial to keep an eye on what social media will bring us in 2022 so that you can come up with a winning strategy. Having the abovementioned 3 tips in mind will help you plan with confidence and start on the right foot.