Video marketing is a method devised by marketing departments to create, curate, and use videos to promote their products or services to their target audience. The goal is to keep audience members engaged with the company in a digestible manner. Video is a highly efficient kind of content that has grown in popularity in tandem with the rise of social media. Everything from creating client rapport to promoting your brand, services, or products, can benefit from video marketing.
Because it’s bite-sized, memorable, and measurable, video is essential to your content strategy. These aren’t only the traits that make video a marketer’s dream medium; they’re also the traits that make it excellent for your audience who craves quick, engaging pieces.
You may use video to explain hard topics, to share customer tales, and to inspire marketing-specific activities because it is so visual (things like demos, trials, subscriptions, and more). But, beyond its unrivaled capacity to convert, video has become particularly beneficial to data-driven marketers. This is due to the fact that video can be tracked and measured in a very meaningful way.
You can link your videos to the deals they’re helping to impact, and you can use content engagement statistics to discover which assets are genuinely resonating. This is the reporting that marketing sorely needs in order to quickly identify their most engaged prospects and demonstrate the benefit of game-changing initiatives.
Advantages of Video Marketing
There are numerous advantages to video marketing. Let’s start with the easy to measure:
- Video allows you to establish a connection with your audience. Today, so much of a company’s marketing is geared around fostering trust. Customers can see behind the curtain and get to know your brand with video, which connects what you say to who you actually are.
- Video can help you establish backlinks to your site, increase likes and shares (which can affect search rankings), and drive visitors to your site. Remember that YouTube is owned by Google, so submit your videos there and tag with keywords and key phrases!
- Videos help people remember what they’ve learned. Customers will retain most of the key points that you show through your video.
- We’re all bombarded with email, and getting someone to open yours is becoming increasingly difficult. Simply including the word “video” in your subject line can boost open rates and reduce unsubscribe rates. A shocking data shows that including video in an email increases the click-through rate. But, in most circumstances, you can’t dispute that watching a video is more convenient than sitting and reading text, right? This is especially helpful if you’re explaining how to utilize your product or expressing something that can’t be expressed as effectively in writing.
- Let’s face it: we live in the viral video era. The majority of people who watch videos on their phones share them with others. This is your opportunity to have some fun while still demonstrating what your organization is all about.
Expert Tips on Effective Video Marketing
The most important part of video marketing is video editing, and there is a number of online video editor that facilitates the process. Now, let’s take a look at some expert tips for effective video marketing:
- Social Media Schedule
The cornerstone of most video marketing strategies is a comprehensive social media schedule. A good one allows you to create your material on schedule and without worry at the final minute. A social media calendar, as you might expect, offers an outline of the content you want to publish over the next month or longer. Define your goals for each video, your target audience, and the kind of videos you plan to make in your schedule.
- Right Tools –
When it comes to video marketing, having the right tools on your side will save you a lot of time. Thankfully, there are many options these days, but it’s important to choose wisely. You don’t want to be tied down by subscriptions that you don’t use or need. A video maker, a scheduler, and a dashboard are the three tools that any video marketer should have in their toolbox.
- Setting Goals –
You’re probably eager to get started now that you’ve learned the basics and acquired the necessary tools for video marketing. However, you’ll almost certainly need to acquire your boss’s permission first. Even if you don’t require approval, determining whether or whether your activities will generate a profit (before you begin) is a worthwhile undertaking. Align video with your overall objectives and set goals and objectives. Then describe the scope and budget, as well as the intangibles.
- Trial –
Testing the waters with a trial run is a terrific approach to acquire buy-in on a new plan. Demonstrating success, even on a lesser scale, can persuade higher-ups to increase their video marketing budget.
- Attractive Introduction –
Create a captivating introduction for your videos, use programming, branding, and packaging tactics to keep viewers engaged throughout the film.
- Video on Landing Page –
According to a study, incorporating video on landing pages can increase conversion by as much as 80%. What is the explanation for this? When compared to reading a large block of text, watching a video requires very little effort.
- Communicate with People
In order to get traction, video content is similar to written content in that both must communicate something that people care about. Video Influencers recognizes this, which is why they advise conducting extensive study before publishing.
- Uploading New Videos
Do you want to see even better video marketing outcomes in less time? Upload new videos on a regular basis. Each video you create provides a new way for viewers to engage with your business; the more films you create, the more interactions you receive, and the more traffic you receive.
- Thumbnail –
It’s suggested that you think of your thumbnail like a movie poster: “It’s a static billboard for the video itself, and its function is to get users to click through and hit play.”
- Presence of Metadata –
Google can’t read visual material (yet), but it can scan its metadata. The Content Marketing Institute recommends that you transcribe your videos for this reason. Google can index the text once it has been transcribed, making the movie more searchable.