While a lot of digital marketers will promise you the world when it comes to driving sales, when it comes to eCommerce SEO, agency marketing solutions are the way to go.
The right marketing agency will elevate your eCommerce game by implementing tried and true SEO techniques known to get clicks and convert sales, as well as innovative new strategies.
The question is, how do you choose a digital marketing agency, and which services can you expect?
Why outsource to a marketing agency
Advertising and eCommerce SEO was once relatively straightforward, with most companies able to handle things themselves. With the marketing landscape now drastically different, however, the old ways are no longer as effective as they once were.
With competition getting tougher each year, most companies are now finding success hiring marketing agencies that specialise in eCommerce. These companies handle everything from research to implementation to monitoring performance. They not only make the process easier but can also be more budget-friendly than doing things in-house.
While there are numerous reasons to outsource your eCommerce SEO and marketing, here are some of the best reasons to do so.
While the fundamentals are often executed perfectly well by in-house teams, the ideas tend to become stale. This can have an impact on sales and how your brand is perceived.
The right digital marketing company, however, will be constantly at the forefront of innovative new trends and SEO techniques. This allows them to bring fresh ideas to the table, which can often prove to be a big boost to conversion rates and clicks. Having outside opinions can often uncover assumptions and oversights that otherwise would have gone unnoticed.
For eCommerce enterprises, it can be tempting to do marketing and SEO in-house. Building a team and letting them handle ads, keyword research, and all other aspects of SEO feels like it should be cheaper. Often, however, it isn’t.
With the ongoing running costs of licenses, subscriptions, salaries, and retraining, eating into profits, many companies would ultimately be better off hiring a marketing agency.
Marketing agencies will be able to give you an upfront quote for their services, with agreed-upon performance metrics. This means you can budget more effectively and will often be lower in cost in the long run.
Professionals with expert knowledge
As a business grows, the expectations of an in-house marketing team may become stretched. With most in-house teams also having other roles within the company, they are often a little behind the forefront of marketing and SEO strategies and techniques.
When hiring an expert marketing agency, you get a team of dedicated professionals who are always ahead of the curve. Not only will these professionals regularly attend seminars and workshops that keep their knowledge up-to-date, but they will also have a wealth of previous experience to fall back upon.
Not only will the right marketing agency have SEO experts but they will also have staff with keen creative insights. This proves especially useful when it comes to executing a successful PPC campaign or when creating ads for Google Shopping, Facebook, and other advertising platforms.
Creative teams are adept at finding novel and interesting ways of targeting the right people for your products or services. This leads to more conversions and less money wasted on mistargeted ads.
Dedicated eCommerce marketing agencies will have an in-depth understanding of all of the tools and services that are required to run a successful campaign.
Expert eCommerce marketers will understand these technologies inside out, understanding what approach is relevant to your goals. This saves money in not wasting resources on training teams and gets more out of your marketing budget.
Marketing agencies also tend to have access to the newest products such as big data analytics tools and AI automation that require dedicated, expert knowledge to implement successfully. While in-house teams can be retrained to use such innovations, this once again eats into marketing budgets and ties up resources.
Proven results and reduced risk
Of course, results speak for themselves, and with a full-service marketing agency, you can expect clear and measurable metrics to gauge success.
These goals are typically arranged from the get-go, with a marketing agency able to recommend actionable, achievable goals that will improve your sales and better establish your eCommerce company.
Not only will you likely see a better ROI going with a digital marketing company but it carries with it less risk. There are a plethora of digital marketing agencies now out there, and companies can ask for relevant proof points and past experiences to ensure suitability.
Partnering with a digital marketing team allows eCommerce companies to focus on other aspects of running a successful business. It saves time, frees up resources, gives a better ROI, and minimises risk.