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Why Hyper-Casual Mobile Games Are So Successful

The gaming sector has experienced massive growth in recent years, with millions of gamers around the world (there are over 3 million gamers in 2023, to be more precise) that are playing their favorite titles across desktop and mobile devices. As digital technology continues to grow and evolve, the gaming industry is expected to follow an upward trajectory that results in new gaming trends.

Hyper-Casual Mobile Games

Mobile gaming is one of the latest trends that has been performed in recent years, and actually, the sector has become a dominant improve aspect of gaming, accounting for over 50% of the entire gaming sector revenue.

Since it’s expanded so quickly, there are quite a lot of genres and subgenres that are available for mobile gaming. But, one game category is more widely popular than the reset – hyper-casual games. They actually represent one of the most downloaded categories for mobile devices, and here we will find out why.

Convenient Mobile Games

Mobile gaming is more convenient than other types of gaming, and it’s accessible on tablets and smartphones. You only need to have access to a mobile device with a stable Internet connection to download any game of your choice.

In the game, in just a couple of seconds, you can instantly play anything from any category. Plus, it is far more convenient to play hyper-casual games whenever you’re waiting in line, or you are just looking to play something for fun as a way to pass the time.

These were the primary reasons why mobile games, in general, became more popular on a global scale. The demographics of mobile users expanded significantly, and it includes casual and non-gamers as well, and it translated to other sectors – for example, in the iGaming industry.

The casino sector has experienced a boost in popularity for multiple reasons, but one of the main factors was mobile-friendly casinos and mobile casino apps due to the increased usage of mobile devices.

In other words, mobile users can play any game of their choice from the gaming collection of casino games, including slots, poker, blackjack, and other casino games. You can easily develop your own blackjack strategy, for example, since there are many reliable resources online, and you can surf, play blackjack with a table and live delete casino games directly from your smartphone.

What Are Hyper Casual Games

A hyper-casual game is a mobile game that is user-friendly and easy to play, and they are typically free for download. Popularized by fun games such as Candy Crush Saga, Voodoo, and Fruit Ninja, Fall Guys these games quickly gained traction and further enhanced the popularity of this sector. Another advantage is that you can play hyper-casual games instantly after downloading; there isn’t any steep learning curve or complicated instructions, so you can play the game right away without any tutorials.

Another factor that contributed to their popularity is that they are associated with short gameplay that isn’t complicated at all, and some titles can be completed in just a couple of hours. Others might offer more incentives for you to continue playing the games, for example, to compete with other mobile users and your friends and to collect more points. Moreover, hyper-casual games are quite different from any video game because they aren’t challenging at all. They are merely designed to provide entertainment, and this is why they are appealing to a wide variety of mobile users.

Variety of Hyper-Casual Games

Due to the enhanced popularity of hyper-casual games, there is a wide variety of options to choose from which include a character that jumps over obstacles, or you have to solve a couple of puzzles as you play the game. Generally, the most popular ones include some of the following game mechanics – stacking items, running (think Temple Run), rise/fall, puzzles, and others.

Affordable Games

These are user-friendly and entertaining. They are quite affordable. Actually, most of them are free for download on both Apple and Android mobile devices. They might have some in-app purchases, but they are predominantly free of charge. So, you can choose from many titles that are affordable and easy to play, and that is also another factor that propelled the growth of hyper-casual games since most mobile users expect games that are user-friendly to have some free content.

sachin
sachin
He is a Blogger, Tech Geek, SEO Expert, and Designer. Loves to buy books online, read and write about Technology, Gadgets and Gaming. you can connect with him on Facebook | Linkedin | mail: srupnar85@gmail.com

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