Building a brand is an arduous task. Nothing happens overnight, and it may take many months to start getting your brand recognized and remembered. Marketing is a major part of brand establishment, and what you are aiming for is trust – both trust in your product, and social trust in your brand.
The importance of consistent branding across all your platforms, documents, and information cannot be stressed too strongly. This is where white label solutions play an important part. What are white label solutions, and how do they work? Furthermore, how can white labelling help your brand?
That’s what we are looking at in this article, so let’s begin by talking about what a white label solution consists of.
What Do Mean by White Label?
When you do your grocery shopping, you will see many canned goods – and sometimes others – carrying the store’s own brand name. These are often the budget ranges, designed to save you money on everyday products. The store itself does not make the products. Let’s say your usual store has a range of ‘own label’ soup. That soup will be made by one of the big grocery companies. The difference is the label. Put simply, a white label product or solution is one made by a manufacturer who allows the store to brand it for itself.
What are the benefits of white labelling products or indeed services? That’s our next discussion.
Benefits of White Label Solutions
We have already talked about the importance of branding and brand awareness, and how it needs to be consistent. For example, you will have your company logo on your social media pages, letterheads, emails, and all communication and packaging. But you may be selling items that other businesses also sell, and those other businesses use the same supplier as you.
Neither you nor your rivals will want to use the manufacturers’ brand name on the product. That’s why you should choose a white label solution. The product is supplied to you branded with your brand name, and not theirs. How, then, does this translate into software packages and digital tools?
Can I Get White Label Software?
Software manufacturers often offer a white label option. Imagine you are an online tutor, or a personal trainer, who operates via video and other communication links. You have an online booking system whereby your clients log in and book a slot. When they book, they will see the logo and brand name of the software manufacturer. Yet you want them to see your logo, to reinforce the trust in your brand.
That’s why many software, app, and online tool suppliers offer a white label solution. You will pay what is effectively a licensing fee and can then add your logo, name, slogan, or any other branding that you want. Every time your clients use that tool, they see your brand in front of them – just as they do with all your online information.
It’s not only booking tools that you can white label but an entire range of tools and digital products, and it is worth paying the small fee to get the white label version rather than simply advertising someone else’s brand for free! If you have yet to investigate the benefits and effects of white label solutions, there is plenty of research into the subject available online and it is worth checking out.
We come back yet again to the subject of consistent branding being vital for effective brand exposure. It simply cannot be stressed too strongly that your clients and visitors will notice that you have gone to the trouble of ensuring your brand exposure is clear and consistent throughout. It shows a level of professionalism and care and attention that will reinforce your clients trust in you and your brand.
White label solutions are not expensive when we are talking about software and apps and the small investment you will be asked to make is worth budgeting into your marketing. Once you have a white label booking system, for example, up and running you have done all the work, and all that needs to happen now is your clients start to build their trust in your brand.