A decade ago, mobile apps were a luxury that only top businesses could afford, and it was all about showing off. Today, smartphones have become an essential part of everyone’s daily life, and most of us can’t stay without them even for an hour.
If you are just now realizing your business needs an app, you are already too late. You might be late, but you must not be wrong, so every step you take towards mobile app development must be with caution.
Hiring the wrong mobile application development agency can be not only costly but also detrimental to your business. According to a recent study by Forbes, almost 50% of apps are uninstalled without the user having fully utilized the interface. It tells only one thing: if your app is not keeping your customers engaged, it is of no use to anyone else.
If you’re involved in mobile app development or looking to hire a mobile application development agency for this work, it’s essential to check out the common mistakes made by most founders to avoid falling victim to them.
Failing in research & Time management
Two-thirds of app development projects fail because of poor planning and miscommunication. Most business owners get excited initially, but their excitement level often drops as they progress through the development stage. Somehow, they cannot find enough time to share inputs with the developer and have to accept whatever the development team has to offer.
Another mistake is skipping proper research. The amount of effort you put into studying your market often decides how long people will actually use your app. Look at what leading players in your industry are doing, then shape your app in a way that feels familiar but still fresh. When users recognize patterns or experiences they already enjoy, they’re more likely to connect with your product.
Expertise pays off, bargains rarely do
Given the current inflation and rising costs, it’s clear that you cannot afford to exceed your budget when developing an app for your business. One of the main reasons is that app development is not a one-time business; it needs upfront costs for development, support, maintenance, updates, and even marketing.
If you plan to outsource your business app, you’ll need to find a company that handles both tasks and for more information read this blog https://blurn.com/us/blog/mobile-apps-that-convert-what-businesses-should-know.A strong portfolio speaks louder than flashy discounts.
Portfolios and reference
A common mistake most people make while shortlisting an agency is that they quickly get impressed by their smooth website or UI. Not every company with a good UI wants to scam you, but companies don’t invest the same amount of time and quality while serving their clients. They want their website or app to be the best to catch big-ticket clients, so they always ask for case studies or portfolios. Taking time to study an agency’s past work and feedback gives you a clear picture of their reliability and whether they can handle your project at the scale you need
Best outsourcing process to make your job easy
First things first, before approaching any agency, finalize what features you want in your app, what sort of app you want, dynamic or static, and set your expectations. When you are aware of what you want, communication with agencies or developers becomes quite easy, and you can also understand how they can meet your demands.
As mentioned above, if expectations are not aligned, your agency may overlook key aspects, leading to compromises in the end product. In the worst-case scenario, you might end up burning both your time and money.
The whole point of outsourcing is to ease your workload, not make things harder. You won’t be cutting ties with the team once the app is live on the Play Store; instead, you will need ongoing support, regular updates, or even new features. It is a long-term relationship, so it’s best to go with a company you trust, that is good at what they do, and has fair prices – not too expensive or too cheap.
