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What is a Backlink?

Have you been looking into increasing your SEO and you read that a backlink can help to increase your ranking? Perhaps you are unsure of what that is or are unsure of how to create a backlink. Don’t worry, the experts at Alternative HQ are here to explain to you exactly what a backlink is and what your business can do in order to utilize backlinks to increase their Google ranking. Keep reading to learn more about backlinks.

What is a Backlink

It’s first important to discuss what SEO is. SEO stands for search engine optimization is it indicates where your website ranks on a search engine site like Google or Bing. The higher your website ranks for specific keywords, the more traffic you will have going to the site and therefore the more sales you will have. That is one of the reasons why it’s so important to have a solid SEO strategy for your business.

One of the ways to increase your SEO ranking is to add backlinks to your website. Backlinks are a link that goes to your website or to another person’s website. The link will earn you credibility. With that said, you want to link it to a good website or be on a good website. That will increase the other website as well as give you bonus points as well. If you direct to a broken link aka website or are on a website that is filled with typos or not a good site, your SEO ranking can actually decrease.

There are many different terms for backlinks. We want to let you know about them so that you are not confused with what we are talking about. Some of the terms for backlinks are incoming links, inbound links, inward links, and finally in links. These can change considering if the link is on your website linking elsewhere or on another website and linking back to yours, however, they all have the same goal, to increase your SEO.

Backlinks as we said, increase your Google ranking. They also help to let Google know about what your website is about and what keywords are important.

The next question we want to answer is why they are so important. The thing is, SEO has actually been around for a while. Way back when Google truly cared about backlinks. They cared so much that it didn’t matter what was written on the page, it just wanted to have backlinks directed at different websites. This would automatically increase the ranking of the website. In fact, the more the better. Businesses started understanding this and put backlinks all over their website. Even when it didn’t make sense to do so. Google began to narrow down what they wanted to ensure the keywords were used correctly and the search engine optimization was helpful to reasons and not hurtful.

That is why it’s important to note not to just have backlinks to try and increase your SEO ranking. Make sure you have backlinks that are thought out and used for a specific purpose. Make sure what they are linking to makes sense for you and if you are writing on another website, the website is a good and credible website that will not hurt your ranking.

Today, the best way to get backlinks is by two ways; guest posting and blogging. When you guest post on another site, you can provide quality content and backlink a keyword to your website. For example, if your website is about SEO, you can talk about the benefits of SEO and backlink that phrase to your website. This will add credibility and help that you linked that keyword phrase for SEO points.

The second way is by blogging. Blogging is a great way to increase your SEO and to backlink. Try and have your blogs over 500 words, 1000 words if possible and increase a couple of keywords or keyword phrases throughout the website. You can backlink with both another website that is credible as well as your own.

As you can see, the backlinks are very doable. Even if you are unsure of a lot about marketing, you are able to do it. If you are thinking about hiring a marketing agency or a marketing in-house employee, make sure you ask them about backlinks and how they will utilize them since you now see how important they are.

If you have any other questions about SEO, backlinks, or marketing in general, we would love to assist you. Simply give us a call today. We look forward to hearing from you.

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.


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