The cosmetic world is growing at a rapid pace and different salons are implementing distinctive marketing strategies to reach a wider audience. People are enthusiastic about their physical appearance and they can go for to look at their best.
Many reports have confirmed that hair-care industry will grow from now until 2020 at an annual rate of 4.3 percent. There has been a dramatic increase in the number of hairdressing professionals, salons and barbershops.
Nevertheless, here are the marketing methods that are being used by wholesale hair vendors in the industry at a wide scale:
- Websites reflecting brand’s value
This is pretty obvious but not all hair-care professionals have a good website. What is being referred to here is that it is imperative to have a website that is an accurate reflection of the services and products being offered. For instance, brand must have an online display window of personal care and beauty products, blogs related to the current trends and an online reservation section is essential so that clients can make appointments with sheer convenience.
- Offers and promotions
We often come across different offers and promotions provided by different professionals and this is one of the most common marketing method that is adopted in the industry. For instance, distance and saving coupons can work well. Bargains and sales are ideal ways to get the attention of audience as quickly as possible. Success is guaranteed when businesses communicate with their audience over digital media offering them promising proposals.
- Customer retention
Customer retention is one of the critical aspects of marketing strategies in the hair-care industry. A large portion of revenue generated for salons come through repeated businesses. Many salons keep in touch with their customers through social media, promotional cards, emails or a monthly newsletter in order to ensure customer loyalty. As mentioned above, different incentives and promotional offers can be used in a strategic manner to focus more on customer retention. Keeping the people coming back is the key to success.
- Public relations
Public relation activities is all about developing good relations with your clients and potential customers to maintain a positive reputation in the community. Hair-care establishments, for instance, can offer free hair-care services to veterans and senior citizens to maintain a good image. Families of the people being served will remember the service if served in the right manner. This is why many salons focus essentially on public relations sector in order to generate ultimate revenues.
- Partnering with other businesses
We often come across different business collaborations. This is one of the most common marketing strategies adopted in the hair-care industry. For instance, other businesses such as fitness community centers and restaurants can have an advertisement board about hair salons.
The bottom line
Hair-care industry is at its pinnacle and we do not know how far it is going to reach. In this competitive era, above are some of the marketing methods being utilized by businesses.