USP stands for Unique Selling Proposition, a marketing concept. In the world of marketing, this word mostly means “competitive advantage”.
But in simple language USP an offer unparalleled and unique in the sale that the seller (ie, the owner of a website) to the buyer (site visitor) is given to buy a product or use a service.
In this article, we will expand USP to new marketing and SEO and realize that this concept in SEO and
How does content marketing work?
HOW DID WE USE USP IN OUR WORK (SEO)?!
Thousands of people are looking for SEO training every day.
These volumes of the user, no matter how much they are looking for free training, do not find a good source. 90% of SEO training websites repeat repetitions and tips that are not very useful! Webmasters try not to say everything so that the user buys the topics for a fee!
An example: In SEO services, a non-free training package has been produced that is completely practical and practical. This is the competitive advantage of SEO services website among competitors.
Surely, if someone uses our free training, if he intends to pay for his training, he will come to us again!
AN INFINITELY MONEY-MAKING COMBINATION; COMBINE USP AND SEO!
Google has a special respect for branded websites! Two years ago, I was in charge of the SEO project of a website in the field of construction materials. I did not know that this website has done environmental advertising in the city and has been on city billboards for a long time.
Of course, they also produced promotional teasers and their social networks were full of attractive motion graphics. I remember seeing everything (even with heavy competition like “cement price”) on this site as soon as it was published on the first page of results!
Of course, this website had spent millions of tomans on its branding, but can anyone afford these expenses? Combining USP and SEO is a free but time consuming branding method!
On the other hand, if you brand on the Internet, the site’s ranking will increase. As a result, you will see the growth of your website SEO.
HOW TO DESIGN A USP FOR MY SEO?
You can design a unique and competitive advantage through the following 3 steps.
Using these methods, you are expected to gradually search for your brand name from search engines after 6 months!
- What can only you do?
Examine the SEO of competing websites and see what you can do that they have not done.
Years ago, a website in the “Targeted Web Traffic” field was my personal project.
This website had a lot of problems and did not rank very well. It seemed to me that if I knew what the main concern of users was, I could create a competitive advantage.
So, I grabbed a piece of paper and a pen and asked my co-workers, family and friends what questions they had if they wanted to rent a car. After collecting them, I brought them all to the website and about 1 week later, I brought the site from page 2 in an almost heavy competition to the first page of link 3!
- What can only you do?
- Do you have the first word about site graphics?
- Do you have a good and attractive user interface?
- Do you produce compelling content?
- Can you consider a free training file for your users?!
- Can you have a slogan like Starbucks?
- “If you do not like your drink, let us know so we can change it!”
That is, Starbucks started from a small cafe in Washington and became one of the most prominent brands in the world.
IF YOU DO NOT HAVE A COMPETITIVE ADVANTAGE, TRY 100 TIMES!
If in the optimization process you cannot consider a competitive advantage for your users, wait for the following results!
- In a competitive website optimization market, you have no chance of attracting visitors.
- Multiply your efforts 100 times because your competitors are attracting visitors through a competitive advantage.
- Limit yourself to offering a specific service and prevent the spread of work.
- Always be normal and have an income limit.
- Wait for the user to come to your website, use the content and leave! (Visitor without result!)
- See your competitors who, although they have less information than you, have more customers than you!
REGISTER THE USP IN YOUR NAME AND PREVENT IT FROM BEING STOLEN!
After designing a USP plan, the idea may be so appealing that someone steals your idea! So, try to register your USP in your own name and your business. To do this, you can emphasize this advantage to your users so that they notice the idea design (for the first time) by you.
In this case, if your idea is copied, everyone knows who used it for the first time.
USP AND INCREASE RETURNED VISITOR FOR WEBSITE
If your website in Google Analytics (Google Analytics) are registered, the rate of return visitor or (returned visitor) have seen.
This measure measures what percentage of people who come to your website come back after a while.
If this rate is between 50 and 70% for your website, fortunately people will like your website. When your returned visitor rate rises, you send a message to Google that users are interacting with your website.
So, it seems to be a positive point to increase SEO.
But how do you get visitors to your site again?!
A FEW IDEAS TO IMPROVE WEBSITE SEO BY CREATING A COMPETITIVE ADVANTAGE
Keep in mind that these ideas are for websites.
Sometimes by doing a set of these methods you can make your website unique among the competitors.
- How do you have a competitive advantage in content production?
Everyone produces content!
But no one knows how to produce it. To make your content unique, you can use a story-like podcast between each paragraph. Providing a free training article, free book download, product discount plan design, free consultation and thousands of other issues can keep you in the mind of your user.