Considering opening an online casino? How to establish it is one of the first major decisions you’ll have to make. Two common options are turnkey casinos and white label casinos. Both can get your business up and running, but they function differently.
A white label casino is like a short cut—you acquire an already-existing platform with games, payment systems, and licenses all set up. A turnkey casino, on the other hand, gives you more control. You still get a full setup, but you can tweak and customize it to match your vision.
So which do you choose? Decide according to your budget, how involved you wish to be, and how much freedom you require to do things your own way. In this guide, we’ll present the key differences so you can decide what’s best for you. Let’s get started.
What Is a White Label Casino?
A white label casino is a pre-made platform from a third-party vendor such as DSTGAMING. It comes with a gaming license, payment processing, customer support, and a range of casino games. Your primary task is to concentrate on branding, marketing, and player attraction.
Pros of White Label Casinos
- Fast Setup – You can launch in weeks. No need to handle technical development, licensing, or regulatory approvals.
- Lower Costs – Most infrastructure is provided, so upfront expenses are lower. You only cover branding, licensing, and operational fees.
- Regulatory Compliance Handled – The provider takes care of all legal provisions, licensing, and anti-fraud management.
- No Technical Headaches – Software updates, security, and maintenance are handled, so you don’t require an in-house IT department.
Cons of White Label Casinos
- Limited Customization – You’re working within the provider’s system, so design and feature changes are restricted.
- Revenue Sharing – The provider takes a cut of your earnings, reducing long-term profits.
- Less Control – Customer support, payments, and game management are handled externally, limiting your flexibility.
A white label casino is best for those who want a quick, low-cost entry into online gaming without dealing with complex regulations or technical work.
What Is a Turnkey Casino?
A turnkey casino is a complete, customizable platform. With a DSTGAMING turnkey solution, you get casino software, games, payment processing, and security features, but you own and manage everything. This gives you full control over branding, customer support, payment options, and marketing.
Pros of Turnkey Casinos
- Full Control – You decide how your casino looks, operates, and grows. No restrictions on branding or customization.
- Higher Profits – Since there’s no revenue-sharing, all earnings go directly to you.
- Custom Features – Include unique games, rewards schemes, or specific user experiences aligned with your vision.
- Flexible Payment Options – Select your own payment gateways, including cryptocurrencies, rather than using default options.
Cons of Turnkey Casinos
- Higher Upfront Cost – You pay more initially because you’re building a fully independent casino.
- Longer Setup Time – Customization and setup can take months before the casino is ready to launch.
- Regulatory Compliance – Unless you choose a fully licensed package, you’ll need to secure your own gaming license, which can be complex.
A turnkey casino is best for those who want total control, higher long-term profits, and a unique gaming platform built to their specifications.
Which Casino Solution Is Best for You?
The best choice depends on your business goals.
If you want a fast launch without handling technical or regulatory details, a white label casino is the better fit. It’s a lower-cost, lower-risk way to enter the iGaming market.
If you prefer full control and higher long-term profits, a turnkey casino lets you build and scale a unique gaming brand on your terms.
Both options have advantages. Your decision should be based on budget, growth plans, and how involved you want to be in daily operations. For detailed comparison check out our guide on turnkey vs. white label casinos.
Get Started with DSTGAMING
No matter which model you choose, partnering with DSTGAMING gives you a secure, reliable, and customizable casino platform built to support your success.
Ready to launch? Explore our casino solutions today.
