To increase sales of your Shopify store, you can promote it through social media platforms, including Pinterest, Instagram and Facebook. It allows you to reach worldwide users and engage potential customers. Moreover, SEO is significant to get organic traffic to your store.
Fortunately, Shopify SEO with Impressive Digital is affordable and allows you to save time. Here are some tricks to promote Shopify stores using Social Platforms.
Use Original Content
Undoubtedly, social media will help you to promote a Shopify store. It is an affordable method to get organic traffic. Make sure to post organic content on your store. Share highlights of your products, feedback of customers and behind-the-scene videos on social media. In this way, you can build trust and brand awareness.
Create social media accounts to advertise your store. Make sure to post relevant videos, engaging captions and high-quality photos. You can give a personal touch to your posts while keeping things professional. Remember, stories of your products on Facebook and Instagram will help you to increase brand awareness.
Use Paid Advertisements
For the promotion of a Shopify store, you can invest in paid advertisement. By investing some money, your original content will reach a larger audience. Remember, Shopify integrates really well with Facebook advertisements. Through these ads, you can display your products across Messenger, WhatsApp, Facebook and Instagram.
Promote with Influencers
Influencers are people with huge followings. You can ask them to promote your products on social platforms in exchange for money or free products. It is an effective way to introduce your products to new audiences. Moreover, partnership with influencers is beneficial to build brand trust.
Email Marketing for Shopify Store
Numerous email marketing campaigns are beneficial to achieve your business goals. For instance, a welcome email will help you to engage potential and new customers. Moreover, a loyalty program is helpful to retain current customers. Indeed, a loyalty program is beneficial to stay connected with customers through email.
For customer engagement, you can entice new and potential customers to share their email addresses. Moreover, share customer reviews, current sales, and discount and product information through email. However, triggered emails prove beneficial to automate email campaigns.
Display Ads and Email Marketing
Along with email marketing, you can use display ads. It is a great promotional strategy to increase sales and strengthen your efforts. In this way, you can increase brand awareness without showing up in the inboxes of target customers.
Moreover, contextual advertising will help you to advertise your store on websites. Contextual advertising allows you to choose the best place to show your advertisement according to the content. To use strategies together, make sure to promote personalized and consistent content to the audience segment. However, it is beneficial to increase brand engagement, trust and awareness.
With blog posts, you can build trust and relationships with your current and new customers. It will increase the engagement of customers with your brand. Make sure to create a suitable content marketing strategy to increase touchpoints. These touchpoints will help visitors during their loyal customer journey.