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Things That Could Go Terribly Wrong With Animated Explainer Videos

An animated explainer video is no doubt an exceptional tool for sales conversion and promotion. However, there are times that mistakes in its production might cost you a huge deal and could turn to a nightmare.

Some things may go wrong and must not be overlooked. These include a poorly written video script, badly made video or choosing the wrong animation professionals. So, the best solution is to be aware of such mistakes and stay away from them at all cost if you don’t want to end up wasting time and money.

Animated Explainer Videos

Mistake #1: Long Animated Explainer Videos

Most of you might be tempted to say more about your service, product or brand, but you should not do that. Restrict and try reducing the video’s duration or you might end up feel bored and fail with your marketing content. The recommended duration of an animated explainer video for business is 90 seconds and the length of words in script must be 240 words only. It is because short animated videos are more effective and leave great impression on the viewers.

Mistake #2: Low Quality Video

Animated video for business is the brand’s representation so it can’t afford to be of poor quality. Businesses that ignore its own brand image basically fail to gain their customers’ trust, which can result to loss in sales. Do not compromise on quality. Make sure to choose the right animation video service provider that will do the job for you. Even though they take long time in video production, they should do justice to the animated videos.

Mistake #3: Miss the Animated Video’s Target Audience

You are making animated explainer videos with your target audience in mind. Therefore, once you miss a section of your audience, the entire effort of the video production team goes in vain. In addition to that, it can also have a negative impact on the brand. While watching the animated video, your target audience should understand that it has been made for them. It must talk about their needs or anything that’s related to them, so they will be interested in watching.

For background, characters, and theme, all of these must be made with your primary aim in mind. Through this, you will connect with your audience instantly as it shows that you know them and aware of their needs. So, never ever miss the target audience of your animated video if you don’t want to lose your potential customers.

There are other things that could go wrong when creating an animated explainer video. Nevertheless, such mistakes should not hinder you to aim for the best animated video for business. Always remember those mistakes and avoid all of them. Take note that your animated video can either make or break your business. If you want to level up your business or brand, find animated video experts like who can offer you outstanding animated explainer videos that fulfill your marketing objectives. With this, you can be sure that you are on the right track to succeed.

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.


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