Digital marketing is not as complex as one might think. These days it’s social media that has taken center stage as one of the primary methods for marketing any business. The exciting part is that penetration rates are only 42%, so there’s still a lot of room for continuing growth.
So how are you going to keep your audience interested in 2019?
This is your digital marketing course for staying ahead of the curve this coming year.
Use Artificial Intelligence
The fact is that social media advertising spend is expected to rise to $92.9 million this coming year. You need to make sure that you’re spending your money right.
Artificial intelligence is the new technology enabling marketers to track consumer patterns and behavior. What does this mean in practice?
Better targeting and more effective advertising campaigns.
Adopt a Chatbot
When it comes to keeping your audience interested, it’s about making sure that you’re fulfilling their needs. Leaving them on hold or waiting for an email is not going to hold them.
You need to fulfill their needs quickly. That’s why chatbots have become a major trend in the digital marketing business.
Both new and old customers have questions and chatbots can answer them when a real human operator isn’t available.
Local Influencer Marketing
The big problem with influencer marketing is a lack of targeting. This is especially true if your business operates in a specific niche.
Currently, 75% of marketers are using influencer marketing to boost their brands. But you need better targeting because these days everyone seems to claim they’re an influencer.
Local influencer marketing is the next step to communicating with your audience. Stop the broad strokes and look for pinpoint accuracy.
Use Live Video
You likely already know that video marketing is the most effective type of content there is. With most people browsing through mobile, they don’t have time to read long blogs. They want content they can easily consume on the go.
Live video is a step forward because it creates an event. People know they can get unique benefits by tuning in and it offers a sense of excitement to keep your target market interested.
Content Marketing Matters but Sophistication Matters More
People have been saying for years that traditional content marketing is dead. This couldn’t be further from the truth, and if anyone says otherwise ignore them.
But it’s true that content marketing is starting to change. It’s becoming more sophisticated because high-quality content thrown across a blog is not going to cut it.
Quality still matters, but the targeting must improve. With so much content online, you need to differentiate your content from the rest. It needs to have a unique spin if you’re going to capture and maintain the interest of your audience.
Last Word – Change Your Business in 2019 to Keep Up With Current Digital Marketing Trends
Changing your business in 2019 is about making sure that you’re keeping up with these trends. It’s not as difficult as it seems because the single most important thread running through this whole guide is knowing as much as possible about your audience.
The more knowledge you have about the people you’re advertising to the better.
How are you going to alter your digital marketing strategy in 2019?