By the end of the year, many people and companies are accustomed to taking stock and making predictions for the next year. We are no exception and have prepared for you material on the main branding trends of the outgoing year (they will be even more relevant in 2022).
In this article, you will find out which company can gain an advantage in the market in the eyes of customers and is it wise to buy followers on TikTok to grow the company in 2022.
From personal gain to community value
A brand becomes truly strong when a consumer can give a clear answer to the question: “What does he give exactly to me?”. However, today consumers are more and more situational and make decisions spontaneously.
During a lockdown, brand engagement with its audience on social media becomes critical. The main tools are the visual and verbal language of the brand, which can make the dialogue on Facebook, Instagram or TikTok alive and help the company to show its individuality and character.
That is why more and more entrepreneurs buy TikTok followers for the initial promotion of their company. This is a good way to gain a small audience at the beginning of your career, but you need to develop your brand yourself in the future.
It’s important to remember that engagement is based on a dialogue between a brand and its followers. For example, some companies have been investing in building relationships with local communities for several years now. They often support students from the University of Arizona, and also conduct career guidance programs for adolescents from difficult families in countries of catching up development.
Equality and inclusiveness
Consumers are paying more and more attention to how a brand is responding to social issues, how attentive it is to issues of equality and diversity. This trend is especially noticeable when it comes to Generation Z, because it is the most heterogeneous in terms of religious, racial, and ethnic composition in history.
The cosmopolitan and free worldview of users is being formed along with the development of the Internet and smartphones. Raised in the age of social media, Gen Z stands for diversity and demands inclusiveness and empathy from companies. Leading brands reciprocate. Think, for example, of IKEA with its industrial design and branding of a special series of products for people with disabilities and disabilities.
From environmental responsibility to sustainable development
A significant proportion of consumers are concerned about environmental issues. Most of the respondents are willing to change their consumption habits to help reduce their negative impact on the environment.
However, the environmental aspect is not the only one on the current brand agenda. In the coming years, the focus of their strategies will expand to cover the social and economic dimensions of sustainable development.
For example, now for many companies, gender equality, decent wages and the absence of slavery in the workplace is an important part of development. This agenda provides companies with a competitive advantage.
We hope this article helped you understand what to look for in developing your brand.