In this day and age of technological advancement, every firm or brand has an online presence. The truth is when you experience gains in your business; you experience unchartered growth for your website, domain landing pages, and social media posts as well. The same goes for all your Google Ads, product pages, blogs, and contact pages. So, you can understand that your brand probably has hundreds upon hundreds of pages when it comes to the internet. All these individual pages present their own set of SEO problems and complications to take care.
Why do you need SEO clean-up?
When you stop managing your domains and links, things can go awry pretty fast. Bad links will stay unnoticed, and the overall domain structure can become messy. Keep in mind a de-optimized website can hurt your traffic numbers and your internet presence. If you are looking to increase the bounce and decrease the abandonment rates, then you need SEO clean-up and soon.
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The site-structure clean-up
When it comes to improving your site rankings, you need to go for an overall structural clean-up.
The first element that visitors interact with is the site menu. Keep in mind that the menu needs to be limited in features and only highlight the top-level items to maintain focus during navigation.
Every content piece needs to align with the website and the business goals. If your website is featuring content that has nothing to with your products, then it is time to go for more dynamic content.
Ensure that you connect with the relevant stakeholders and other principals within your company organization to get their valuable feedback on the current content. It will boost the authority of your site.
Remove bad links
Links that manipulate page or site ranks violate Google and search engine guidelines. These “bad links” are harmful, and you need to make sure that you remove all the traces of such links from your site or domain. Bad links can cause you headaches with penalties and domain bans. Use tools like Google Disavow to target “bad” links and remove them as soon as identified.
Redirect broken links
A broken link is not the same as “bad” links as the broken link leads to a website or page that doesn’t exist. It leads to the 404-error message and is the primary reason for customer abandonment. With a site audit, you can quickly reveal the broken link and remove them to do a proper SEO clean-up. Here are a few tips for you to remove broken links.
- Unlink the text
- Correct the link if there is a mistake while hyperlinking
- Replace the destination link, if the domain has moved permanently
Every website needs images to increase the visual appeal and the aesthetic of the domain. The visual aspect is almost as important as the information shared on the site. Always make sure to compress all your images to reduce the size and optimize the site load speed. Do not ignore the site loading speed if you see faltering inbound traffic numbers and bounce rates.
Additionally, keep in mind that you might need to do a meta-data clean-up from time to time to refresh the results at the SERPs.
Keep in mind these simple tips, and take care!