The internet is a dynamic, constantly changing entity. Every time one of your competitors makes a change to their website, it affects the ranking of your site as well. An experienced SEO agency can help you stay aware of what the competition around you is doing and keep you ahead of the pack.
In these days of increased competition and prolonged battles for market share, you can’t afford to let your website ranking slip for even a moment. Very few users on the look any farther than the front Search Engine Results Page (SERP). If your brand is not on the front page, it may as well not exist as far as over 70% of internet users feel. That’s a significant share of customers to lose because of your lack of ongoing website maintenance.
By partnering with an SEO agency, you can gain an audience that may not be seeing your brand at the moment, because of SEO activity by your competition.
Google Rankings Are Relative
Once you set up your website and list your products and services, you’re automatically in competition with any other brand appearing on a SERP advertising the same products and services.
If a competitor, particularly in your area or catering to the same customer base as your brand, launches a marketing exercise using their website as a sales channel, your site ranking may suffer. This is because as their ranking increases due to the increased traffic of their marketing exercise, it affects all the other competitors appearing on the SERP.
According to SEO in Citrus Heights, an SEO agency can turn your website into a sales channel and enable you to make transactions and your customers to select your products and services directly from your site. This ability entails adding an ecommerce platform. It can transform your business into one that will catapult you to the top of the SERP rankings.
Staying Ahead of the Competition
An SEO agency is in the of keeping their clients ranking high in SERPs. They do this by actively adding links on other websites that link back to your site. They engage in content marketing where they use keywords to increase the amount of traffic to your site, and they conduct social media marketing activities designed to keep your site active and visible to your customers.
These are the essential functions of an SEO agency. Still, the agency may offer a lot more options that will help you stay ahead of your competition, like digital marketing services that can put your competitors far behind you in their ability to compete.
An agency can turn your website into a sales channel and enable you to make transactions and your customers to select your products and services directly from your site. This ability entails adding an ecommerce platform. It can transform your business into one that will catapult you to the top of the SERP rankings.
Even if you don’t want to add an ecommerce platform, there are many opportunities to put your site to better use than it is if you’re losing the battle of the Google rankings.
By contacting an SEO agency for a consultation, they can look at your business and your website and offer recommendations that would suit your goals. They’ll also open the door to all the opportunities you may be missing out on by not partnering with an SEO agency.