The world of businesses is more competitive than ever and to stay ahead of the pack, you have to think outside the box. With most businesses now operating online, you need more than a website to beat the competition. Search engine optimization (SEO) remains the most powerful strategy in internet marketing and if you want to harness the power of the internet, it is time you partnered with the best SEO company. Through a dedicated SEO campaign, you will be able to position your business at the top of search engine result pages (SERPs) for targeted keywords. This makes it easier for target customers to find you.
A report published by Search Engine Journal shows that most online experiences are initiated on search engines. A Retailing Today survey on the other hand shows that 81% of shoppers today are using search engines to research the products and services they want to purchase. If your website is not readily visible on search engine results, it is impossible to convert because you will have no traffic coming your way.
While many small businesses are attempting DIY SEO today, the outcomes are mostly disappointing. An SEO agency brings onboard expertise and resources which you don’t have at your disposal. More importantly, they offer a wide range of services to guarantee better outcomes of you SEO campaign. By using a dependable SEO partner, you are assured of ongoing support and maintenance for your website. This reduces instances of downtime, thus boosting the user experience.
Despite these advantages, many businesses are still not using professional SEO services in Toronto. This is because the rapidly evolving industry has now been infiltrated by scam artists. Many consumer complaint pages and the BBB website are awash with SEO customers complaining about the poor quality of services they have received. With so many SEO companies in the industry, picking a reputable one can be tricky. However, you can use the following tips to help you avoid falling for a scam SEO service.
- Avoid Guaranteed Services
Every consumer wants a guarantee about the quality of services they are purchasing. In SEO however, such promises should serve as a warning sign because no one can offer a guarantee about high ranking on search engines. Many of the techniques in this case will give your ranking a temporary boost before Google catches up with the trick.
The consequences can be devastating and include site suspension or devaluing on the ranking. On site AlaQueue, all strategies being used are explained andrealistic outcomes are given but without any guarantees.
- Insider Knowledge
If an SEO approaches you with the claim of insider information, run and don’t look back. Many small businesses have fallen for this trick in their quick rush for high ranking. Google has clearly stated that it has no special relationship with SEOs. Even employees at Google don’t know the exact details about the algorithms used. The best services are based on ongoing experimentation and working with tips from Google.
- Free Trial SEO Solutions
This is by far the most common trick used in the industry. Many reputable SEO services have been offering these services but scams are now cashing in. This scam works by luring unsuspecting website owners through a free offer and once a business has turned over the website credentials, they start being blackmailed to register or subscribe. It is advisable to never turn over your site’s login details without a written agreement. If a promise sounds too good to be true, just keep off. No reputable SEO agency would invest resources to hire the best team and then offer free services.
- Submission to Thousands of Search Engines
On paper, submitting your website to many search engines might look like a great deal but when you assess it critically, it becomes obvious this is a rip-off. If your website is on Google, Yahoo andBing, this is all you need because these control over 95% of the search engine market.
- Undisclosed Secrets
If you have already tried researching different SEO services, you have most likely come across claims of magic tricks or other methods to play the system. Well, these are just claims because SEO is a practical activity and the SEO agency should outline its working methods. If they can’t do this, don’t risk entrusting your website with the service.
There are many other tricks used by these scam services. From top ranking within 48 hours, claims of partnership with Google, to very low pricing, all these strategies used by scam SEO services will cost your business. In addition to penalties from search engines and possible suspension, your site loses its reputation because such information is rapidly shared on social media and other platforms. When comparing different SEO services, check their services and confirm that they are not scams.
Duke Willis is a digital marketing specialist. He has worked in the industry for 18 years and consults for site AlaQueue, a leading SEO agency in Paris. Duke lives with his family in the city. Visit her blog here for more information.