If you are an entrepreneur, you must have at least considered an e-commerce business. Working online is definitely how everything will be done in the future. However, with this new kind of business that are new challenges as well. And one of them is promoting it.
E-commerce businesses need ecommerce marketing and this means that you will have to adapt to a brand new medium. The rules of classical marketing apply only to a certain extent when it comes to e-commerce marketing. There are different strategies that need to be used and today we are ready to share some of them with you.
Live chatting with the customers
There are many ways to find out what customers need, but it is always better to ask them yourselves. Add live chat to your website and you might be closer to your goal than you believe. Live chat is one of the most effective communication methods because it is very fast and customers are able to get an answer right away.
According to a survey, customers are also more likely to buy something after they have utilized this feature. This is because they trust the brand more and it is very likely that their problems have been solved.
Place e-mail pop-ups on your site
As annoying as some may think they are, pop-ups can also be quite efficient. Ask your visitors to enter their e-mail address in order to receive a newsletter from you. By receiving more subscribers, you will grow your audience and it will be easier to promote your products, which should also help you boost your sales.
You can use various offers in order to convince visitors to subscribe to your newsletter. For example, offer them a discount for certain products or create a giveaway and make them enter their e-mail address in order to enter it. This way, it will be more convincing and you should receive more subscribers than you normally would.
It is also recommended that you make your pop-up show up within the first 15 seconds when someone is visiting the site since it has been proved that most persons leave a website after 15 seconds. If you do receive their e-mail address you can use automate mails as reminders. For example, if they abandon their cart you can leave them a mail, to remind them about it.
Take feedback seriously
Make sure that you take seriously all your customers and their problems. In the age of technology, the customers’ opinion matters more than ever. Reviews can determine another person to buy from your business, so you do not want to receive too many negative reviews.
That is why you should encourage customers to leave reviews if they are happy with your products. You should also take upset customers seriously and try to solve their issues as quickly as you can. It is important to make a good impression since this can also convince other potential customers.