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Important Factors to Consider Before Developing a Mobile App

Are you thinking of developing a world-class mobile app? That’s a great idea; however, the question is how are you going to develop it? What other things should you put in mind while developing it? These are some important factors that you must consider whether you are outsourcing your mobile app development or you are doing it yourself.

Mobile app development is currently booming more than it was before. The introduction of latest mobile devices and OS, it is not important for businesses to develop mobile apps that will present what they offer.

Even though creating a business app has become a simple task, when you are developing your mobile app to present your products and services, you must ensure to have enough strategies, effort, and a great marketing campaign.

Note that developing a mobile app for a business isn’t the same as a technological invention. You must have business know-how and the skills to create an easy-to-use app.

In this post, we will share some important factors that businesses owners, app developers or mobile app service providing companies should consider before creating a mobile app.

The current statistics about mobile apps shows that:

  • There are more than 4billion mobile users and the number is increasing more rapidly.
  • There are more than 4 million Android apps available in Google Play Store.
  • There are more than 3 million iOS apps available in the Apple app store.

With these statistics, you can rest assured that the number is increasing. However, the quality of the mobile apps should be maintained as the number increases. More emphasize need to be made on the usability and usefulness of the mobile applications.

Read the factors to consider.

  1. Extensive research

As you have seen from the statistics above, it is clear that more and more things have been introduced as the mobile apps continue hitting the market every day. Before you embark on your mobile app development, you should do a thorough market research.

A thorough market research will help you obtain insights about your business rivalries, their plan, their strengths, and weaknesses. The information you get will help you to know the mistakes that your competitors are making so that you can avoid repeating the same. Check customer reviews to know what customers like and what they don’t like.

  1. Identify your target customers

Who are the intended buyers of your product? What are their preferences? What do they like and what don’t they like? Answering all these questions will make your app development process to easier and simpler since you will have known what to include and what not to incorporate. Your target audience plays a significant part in your mobile app development and so you should not ignore.

  1. Quote your mobile app appropriately

Pricing of a mobile app is sometimes a challenging task for most business owners and app developers. Putting the right price for your mobile app is important. But how do you know what price to put on your mobile app? This takes us back to point number one above. Having done an extensive research, you will encounter fewer challenges when pricing your mobile app.


There you have it. Do enough homework so as to know what others in the same industry are doing then define who you want to sell your product to. Once you have all the information, it will become easier for you to develop and price you mobile app rightly.

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