Business on Instagram is as easy as shelling pears ?! Well, what, you have created an account and you are shooting advertising at the audience, and applications are pouring in. But it was not there. In fact, opening your own business on Instagram is the same as creating any other business from scratch.
That is, before starting, you need to think over the smallest details, from the idea to the promotion. In addition, it is necessary to build the system in such a way that the Instagram algorithms work in your favor and attract more and more audience to your profile (get Instagram followers), etc … In general, we’ll talk about this.
BUSINESS IN INSTAGRAM FROM ZERO
I will open absolutely all the cards in stages. It will turn out to be a kind of instruction for a business on Instagram. And after reading the article, you will already have a ready-made business plan. So to speak, take it and implement it. So read it carefully and you can even write it down.
Stage 1. Choosing a niche
It is impossible to say unequivocally whether the business will enter through Instagram. But you can research demand (where there is demand, there is money). So at this stage, if you only have a business idea, see how many people are interested in it. There is every chance to make money on popular ideas.
To make it easier when choosing a niche for a business, remember: sales in the Instagram business profile are divided into three areas: the sale of goods, services and advertising. In which direction to work, decide for yourself, I will briefly tell you the principle of choice.
Of the goods, most often sell clothes, accessories, food and gifts;
Travel, delivery of food or flowers, sports, aesthetic services are relevant services.
Whatever business is, the main thing is that your product is either really interesting (clothes, handmade, etc.). Or he was semi-entertaining. This is when a person scrolls through the tape and not only studies your product, but also has fun (aesthetic medicine, travel, sports).
The second option is more relevant. This way, you will quickly gather an audience and be able to unobtrusively offer the client what he needs at the moment.
Important. For sale on Instagram, it is not suitable (very difficult), for example, special equipment or highly specialized services. Such products are searched for in specialized stores.
Now about advertising. The point here is that companies offer collaboration to profiles with a large live audience. Preferably with some specific interest, so brands pay more money (since you are an opinion leader, also for a specific target audience).
Stage 2. Determination of profitability
Let’s be honest, even with a cool idea, you won’t be working on pure enthusiasm for a long time. Any business should be profitable. Therefore, the next step is to decide how effective your business will be. This can be considered in terms of costs or with an emphasis on targets.
To help you, examples on the goal decomposition method. Here we move from the complex to the simple: we break the main goal into tasks, then into subtasks, and then into even smaller benchmarks. So you can understand what actions to take in order to reach the goal.
Stage 3. Analysis of competitors
We estimated the profitability, now we are trying to find out as much as possible about the competitors (appearance of profiles, hashtags, stories, feed content, subscribers, etc.). You can conduct the analysis in programs with a competitor tracking function or manually in three ways:
Search for the profiles of competitors you know;
Search for the closest competitors by keywords;
Search by hashtags.
Moreover, I recommend collecting everyone for a start, and only after that select direct competitors (you can even make a rating). Still, when you start, it makes no sense to be equal to the millionaire. Their audience will most likely not come to you. But the audience of others, small, is another matter. And the cost of your ad or product must be compared with similar ones.
Stage 4. Analysis of target audience
A detailed analysis will allow you to find out your audience: gender and age, interests and occupation, motivation to buy and geolocation. Remember, the more specific your target audience is, the more effective your targeting will be. There are three ways to select an audience:
Analysis of subscribers of accounts with similar topics;
Analysis of your own content (who is interested in it);
Analysis with parsers.
There is one more life hack – read the comments under the posts of your competitors. You can understand a lot from them. Especially under recommendation posts, where people give advice or share their problems.
Stage 5. Determination of cost
At this stage, consider in detail how the value chain will function. This is a short model of all business processes of the company, which forms the final cost of your product.
It is important to understand here that it is one thing to sell advertising (the cost will be like everyone else’s), and another is to provide a service or sell a product on a massive scale. So think about whether you can organize the delivery of goods to customers and in what time frame, where the company’s stock will be stored, who will be involved in promoting the account, what the sales technology looks like, and so on, and so on (refer to the diagram above).
Stage 6. Business packaging
Packing a traditional business is harder than an Instagram business. In the first case, you need to create a selling site, think over the location of points of sale, offices, think over merchandising and the atmosphere of the place of service. On Instagram, you only have an account and a product, and all interaction with the client is on the social network. That greatly simplifies the process and reduces mainly to one thing – to create a brand.
Keep in mind that the brighter and richer the brand’s packaging, the more attention you can grab. Further, the question is already in support.
Stage 7. Profile design
Business development on Instagram without a profile is a waste of effort and money. And on this topic there is such statistics: the buyer makes a purchase decision in 3 seconds. This means that the profile should show the client all the important information in these 3 seconds. Therefore, it is important to fill out the page for the following points:
Nickname. By nickname on Instagram you will be known and driven into the search. It should be simple and catchy;
Avatar. You need to create a recognizable logo and upload it as a profile photo;
Bio. Brief but succinct information about the business. Use emoji and hashtags to structure information;
Link. In the profile header, you can leave a link to your site to combine different communication channels;
Communication methods. Specify work contacts: phone or email.
In general, you have a lot of Instagram tools for business at your disposal – make the most of it. Also think about how your ribbon will look (blocks, chess, etc.), what style of design you will use (gradient, presets, template). After that, you need to decide the style of writing posts, pick up thematic hashtags and geo. This will help increase your reach and attract new subscribers to your profile.If you want to strengthen your account even more, then I recommend adding a multi-button to your profile. It will allow you to contact you directly through instant messengers, as well as post several links instead of one. Try expert services that know how to promote on Instagram.