To make your SMB look bigger than it is and give the impression of an organized venture, you can use various modern technologies to impress customers. On an operational and presentational level, there are a few ways to achieve this, from virtual assistants to social media.
Professional Payment Options
Payment options are a much-expected part of modern business. Customers today use various methods, including cash, cards, and digital currencies/wallets. As a small business, you can appear to be on-task with a range of payment options modern audiences use. For example, you can accept payments via card services, Apple, Google, or Amazon, and even crypto marketplaces. This brings your options in line with modern expectations for a better experience.
Virtual Assistant Support
Workers no longer need to be employed and at the office. Remote collaboration tools allow employees to work from off-site premises such as call centers, co-working spaces, and at home. Because of this, you can hire a virtual assistant. There are services and, indeed, freelance administration workers who can help support your business with remote call answering, admin support, and even answering emails. Outsourcing this can also be much more cost-effective.
Make Your SMB Look Bigger with CRM
According to recent surveys, around 71% of small businesses use customer relationship management (CRM) software. Using CRM for e-commerce and other business types is essential for a streamlined customer experience and easier management for employees:
- A well-oiled CRM system gives the impression that your company is competent.
- CRM allows agents to customize the experience for enhanced customer support.
- Many CRM systems can automate repetitive tasks, saving employee time and money.
Platforms such as Zoho and Insightly are excellent CRM systems that centralize customer data for easier access. This also allows agents to provide a seamless and frictionless experience for customers, allowing your small business to mimic the experience of a much larger organization.
Social Media Management
Social media isn’t really an option, but a necessity these days. Customers will expect to see your business have at least a business page on platforms like Facebook, X, and LinkedIn. This can help establish an online presence. However, it also offers opportunities for interacting with others outside the company. Customers and clients are an obvious group. However, social media also allows prospective recruits to vet your business, just as you would vet them.
Rock-Solid Marketing Campaigns
Marketing is pretty much what makes the World Wide Web go around. Through social media, pay-per-click (PPC) ads, and search engine optimization (SEO), your business can really take off. Supported by dedicated marketing teams that can craft campaigns around content from data, even a microbusiness can give a multinational a run for its money. So what are you waiting for? Working with a digital marketing team is just as essential as social media engagement.
Summary
Adding various payment options will help your SMB look bigger than it really is while providing an enhanced customer experience. Customer relationship management systems are also powerful for support, especially when combined with modern digital marketing such as SEO.
