Every modern website needs a compelling call to action (CTA). It’s crucial for conversions, signups, or anything you’re trying to get your audience to do. Your CTA shows the user quickly and effectively what you want them to do, and why they should do it. Professionals specializing in web design Washington DC, can help you design it properly.
The best CTAs are written to be actionable, memorable, and easy to follow. If you can do all three of these things in your CTA, your conversions will improve immediately.
Why Use CTAs
With so many websites out there trying to grab attention with flashy landing pages and aggressive pop-ups, it’s more important than ever that your CTA works.
There’s no magic formula for a great call to action, but there are tried and true methods you can utilize to improve the design of your CTA.
Create an Actionable Call-to-Action that Appeals to Your Audience
The first step in creating a compelling CTA is to make sure that you target the right audience. Your call-to-action should appeal to your intended market, not just anyone who happens upon your website.
Make sure it’s written for them and speaks directly to their needs. While there isn’t a way to know precisely who will be looking at your website, there are several content creation methods you can use to make sure your CTA targets the right people.
Find Out What Your Customers are Trying to Accomplish
You want them to take action because it’s going to help them reach a goal. Knowing this, you can make sure the CTA is written to appeal directly to those needs.
Give Your Users a Reason to Act
You have to give your customers a reason to act. What’s in it for them? It could be free content, a discount, or even just entertainment. You must offer something that users will find valuable in your CTA for it to make a significant impact.
Easy to Follow
Make sure your customer knows what they are supposed to do. If they’re not sure, they won’t follow through. Make it easy for prospects by using clear and concise language that takes your user step-by-step through the process of taking action on your website.
Make Your Call To Action Stand Out
Once you’ve written a strong CTA, there are still some things you can do to make it stand out even more. Here are a few tips for pushing your call to action over the top in design and functionality.
Make it noticeable
The first thing you want to remember about your CTA is that it must be visible if you want people to use it. It’s okay if your CTA blends in with the rest of your design, but you don’t want it to be too subtle.
Keep Things Simple
You don’t need any complicated designs or flashy animations for your call to action. If anything, they will only serve as distractions that keep your users from following through. Experts working in web design in Washington, DC, recommend keeping it clean and easy to read so that your CTA is noticeable.
CTAs are one of the most critical parts of your website. If you want users to take action, it must be straightforward, easy to follow, and appealing to your audience.