“Creating compelling and useful content will likely influence your website more than any of the other factors.” Google, 2017
If you are a novice in the field of online marketing and aspire to establish your business well, you probably dream of claiming the rank 1 on Google.
93% of the online experiences begin with the search engine and there are about 1 trillion searches per month. This makes Google ranking one of the most important aspects of online marketing success.
Pages can get a neutral rating. There might be nothing wrong, but nothing special about them which puts you in the middle ground – probably not a sensible place to be in.
Tools like HIDEMYASS and Rank Tracker can be used to check your Google ranking while protecting your privacy by providing a VPN so you can be anonymous while using it from anywhere in the world
Search Engine Optimization (SEO)
This is not the first time you must be hearing about SEO, am I correct?
If you have typed ‘How to rank higher on Google?’
before or anything similar to the subject, this must have been the first thing to come up.
In fact, there are thousands of articles focusing on how SEO is efficient in ranking you.
SEO is what makes a page as relevant as it can be when matched with keyword queries. A good SEO presence has the power to drive incoming traffic. But I’m afraid this is not the best way to boost your ranks. SEO is rewarding but it’s the slowest form of marketing and takes years to build. If you are afraid to indulge much you can take help from reputed company such as Degions. Here is the link
Here are a few hacks to rank you much faster on the search engine results pages (SERPs).
At the end of the day, the main goal is to appear in as many searches as possible and build a good reputation.
Finding unique keywords can reduce the level of competition significantly. You should first begin by using more specific keywords and build authority, increasing your ranking for easier keywords. Taking one step at a time, you can aim for more competitive keywords for more traffic.
Keyword Planner is a device which enables you to look for keywords which have a modest number of searches but little competition.
You can also make use of long-tail keywords for easier and more profitable targets. It lowers the competition and utilization of time and money. 51% of Amazon sales are made up by the use of long-tail keywords as they look for very specific information whereas short-tail keywords are more general.
Use of Latent Semantic Indexing (LSI) keywords in the body is a useful approach. It is a part of Google’s algorithm to understand user search habits and give the best quality content to the users.
- Build Links
Backlinks increase the visits by 52%, thus developing quality backlinks can prove to be a useful strategy to stimulate traffic on your website. A good way to achieve this is by guest posting.
- Metadata Length
Earlier, the limit for the number of characters in the meta descriptions was up to 290 characters. But now it’s been altered to around 158 characters. Try to make it as relevant and click-worthy as possible as it is the most visible section of every page.
- Related images and videos
Today, getting decent traffic is a struggle for the most skilled and knowledgable people as well. Getting listed on sites like YouTube for increased traffic, visibility and potential sales can transform your business.
- Services and Products
Acquiring a unique and catchy name isn’t enough. The next most crucial things are your services and products.
You can begin by conquering a specific area first. Depending on the niche, provide your services to a particular geographical location, this will subdue the competition and make you rank faster. Don’t focus on extreme popularity in a general way, but on more specific services which are easier to rank for. Increase the competition gradually. Be a ‘big fish in a small pond’ first.
As for the products, it is a tad harder. You need to explain to the people what makes you different from the other places selling the same product. This can be done by using unique and trustworthy content and providing good user experience and relevant links. Your priority should always be user satisfaction and good feedback.
- Pay for a spot
AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. These results are inorganic and this is how Google makes money through search.
Your site should be:
* Easy to update so it can be modified regularly
* Super fast
* Easy to use on different devices
It is a search engine ranking score developed by Moz that predicts how well a website will rank on SERPs.
This report shows:
- all the phrases you rank for
- the number of appearances in Google (impressions)
- the number of visits from these phrases (clicks)
- your rank for the phrase (average position).
It lets you access the phrases you rank high for, but not too high so you can be aware of the area which needs to be worked upon. Improvement is the key.
It is a popular and effective method, introduced by Brian Dean, to improve search rankings and boost the relevance of your website by gaining backlinks.
it is a link building technique that uses infographics. With this, instead of publishing an infographic and begging other people to share it, you’re pushing them to release it on their site in exchange for unique content.
This is a criteria of quality ratings by human evaluators.
“Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Lacking appropriate EAT is sufficient reason to give a page a Low-quality rating.” Google Search Quality Evaluator Guidelines 2017