Although hashtags were initially used on Twitter, they are of more significance on Instagram. This is because of two key reasons.
Firstly, it is hashtags that people follow on Instagram. So, if you have added hashtags to your posts, you can find them displayed on the top positions and get more likes, followers, and comments.
The second reason is the hashtags direct you to the Explore section. The Instagram algorithm is set to find your explore page posts based on the hashtag linked posts that you have visited and interacted with previously. Thus, if you want your posts to reach the explorer page of your target audience, you need to link the relevant hashtags to your posts.
Now that we have established why hashtags are needed, the next important step is finding the trending hashtags so your visibility and reach are more impactful. Here are some useful tips:
Finding Which Hashtags Are The Trendiest
Before you start looking for tips on finding the trending Instagram hashtags, here are a few things you have to know to make your search easier:
- Your audience: To identify your target audience use the user search and profile search on Instagram. When you use tags, they should be relevant and contain keywords that are relevant to what your customers are searching for.
- Your competitors: Find out the hashtags used by your competitors. This will give you more ideas on new hashtags
- Industry leaders: Following influencers in your specific niche can help in finding the latest and most innovative hashtags.
Use Organic Search
Hashtags help to organize content. Thus, an easy and cheap way to identify best trending hashtags is performing an organic search.
By entering a hashtag in the search bar, you can find related trending hashtags. This can open up all the relevant hashtags. To narrow down the search more, you can add a specific genre.
For suggestions on hashtags, the Explore tab is very useful. Here are the reasons:
- The tab consists of posts generated from your previous followers, likes, etc.
- It also includes your content liked by your fans and you will also be visible to users who have similar interests
Now you need to just browse through all the posts and find the hashtags that are the most attractive.
Look For Out-Of-The-Box Concepts
While you have to choose relevant hashtags, it does not imply that you have to restrict yourself to the basic ones.
One effective way to garner instant attention is by combining popular hashtags with niche-specific hashtags. The niche-based ones offer better visibility as only a minimal number of people use these when compared to the overused popular hashtags.
Make sure the combination you choose comprises low, medium, and high-competition hashtags. You can also consider using branded hashtags.
The main focus should be on the ones with low competition. This will increase the engagement rate and you can move forward and start using the high and medium levels. According to compare camp stats, posts with more than 11 hashtags drive better engagement.
Use The Autocomplete Feature
One of the tricks that can fetch you the trending hashtags is using the autocomplete feature. When you type a specific hashtag, this feature on Instagram autocompletes showing you several useful ideas.
Follow Popular Hashtags
Using relevant hashtags, you can find popular posts related to the hashtag. These can give you new ideas.
When you use hashtags for your posts, they will be added to the pages containing hashtagged posts. You can follow the hashtags and identify the top and recent posts.
Use A Hashtag Generator Tool
An effective and straightforward technique to land the trendiest hashtags is using a tool like Task Ant. This app generates relevant hashtags among various other properties. Here are the important benefits this app can give you:
- It can identify the most relevant hashtags that have the greatest impact on your business.
- This Instagram compliant tool can do wonders to your workflow. It focuses on identifying, organizing, and optimizing your hashtags.
- It helps in the successful exposure and reach of your posts, brand, and enhanced growth.
- The app can track all your competitor accounts and identify the key hashtags they use enabling you to generate similar visibility with those hashtags.
- The easy-to-use app helps create customized and themed hashtag sets that are directly related to the strategy you use on Instagram. So, you should surely be using Taskcom
Businesses benefit immensely from Instagram posts as it helps them expand their reach, influence the buying decisions of customers, and increase customer base.
When you know how to add trending Instagram hashtags, you can easily broaden your customer base and make your marketing effective.
With the above tips on finding trending hashtags on Instagram, it is possible to boost marketing efforts, increase your followers, and control the entire process efficiently.