All online business owners are aiming to get success quickly by having lots of traffic on the website and generating leads. It can be possible with the best SEO services and techniques. For increasing the chances of quality SEO results, you can consider the option of QA (quality assurance) testing.
With quality assurance testing, you can inspect the SEO strategy for identifying the errors that may lead to bad results instead of better ones. The list of useful tools for SEO includes a google keyword rank tracker to help you keep track of your site keys and competitors’ sites. Here, you will get complete information about the QA testing for SEO and its other associated information.
Reasons For SEO QA Testing
Search engine optimization is a complicated and technical process. The chances of having SEO mistakes on your website are always existing. It does not matter how effectively you work or prepare a strategy. There are several technical aspects available that may be missed. These issues cannot be detected with simple operations or a normal SEO audit.
Ignoring the issues can be a big reason to get your website deindexed from search engines. It means, your website will not appear more in the search results. In case you run a QA testing process for search engine optimization, then you can identify these issues easily and initiate them with required solutions quickly.
To avoid problematic conditions in the future, you have to hire a good SEO professional who can keep an eye on the website from the very beginning. Along with it, an expert can work by focusing on the search engine algorithms, guidelines, and latest updates. For controlling and managing all these things, you should consider QA SEO testing at all levels from design & development to promotions.
QA Testing For SEO – Complete Procedure
QA testing will help keep the website SEO-friendly and boost the opportunities of getting quality results. Here, you will get a step by step guide.
Step 1: Project Understanding
Firstly, you have to understand the project deeply. It can be useful in figuring out the main stages where issues can appear due to the process flow. With it, you have to communicate with the project leader and make sure he/she understands the importance of keeping the website SEO-error free. With it, you need to contact the development team as well.
With the support of the development team, you can run testing practices at different stages of development as well. As a result, you can get the website developed perfectly. You are capable of setting up the complete testing schedule as per the development process such as – pre-release testing, post-release & pre-crawl testing, and post-crawl testing.
You have to create a schedule by which you can get enough time for testing, between the release of the website and get crawled by the search engine bots.
Step 2: Staging Environments, Search Console And Analytics
Before releasing the website, you should get access to the staging environment and test it. Here, you should get crawled your website as a live website is crawled by the search engine bots. It will be useful in figuring out all issues in advance and taking preventive measures with ease. In case you are planning for such a test, then you should not forget to inform the development team.
With all these things, you have to connect the website with Google Analytics and Google Search Console. These two online tools are useful in tracking the website and its search performance. It will be effective and start providing data after keeping your website live.
Step 3: Data Preparation
Crawling a website in a staging environment can provide lots of data about the website and its performance. In most cases, the robots.txt file of a website during a staging environment is disallowed. Due to it, your crawl feature may not work. Here, you should pick directives from a live website and paste it into the crawl feature.
If you are using the best crawling feature, then you are capable of comparing both tested (during staging environment) and live website. Testing the website with the use of crawlers can provide detailed information about the issues available on the website. You can eliminate such errors before releasing it.
All types of websites are not developed with a similar procedure. In some cases, you may face a lack of a staging environment. Here, you can run website testing after publishing it. Here, you have to be more careful. In case your website is not perfect from an SEO point of view, then you can get several issues regarding search performance.
Step 4: Staging Test
After analyzing everything, you have to step ahead for the pre-release crawl. You should start crawling the website with a staging environment and wait for some time. When the tools are finished with crawling, then you will get a complete report.
By focusing on the report, you can understand what kind of errors are affecting the website’s SEO performance. You can find out what things you have to change for keeping the website SEO-friendly.
Step 5: Analyze & Feedback
When you have the report, then you should spend some time and analyze it deeply. The deep analysis will help you in extracting the correct data and get aware of all errors available. Here, you should create an easy to understand report by mentioning all SEO-errors on the website and try to mention their bad impacts on the performance as well.
Now, you should contact the main person or project leader for giving feedback about SEO testing. Along with the feedback, you have to provide some suggestions as well for eliminating the errors if any.
Step 6: Make Changes
If you get errors in the report, then you have to work on the solutions and take the necessary steps. It will be possible by making some changes to the website. When you are done with the changes, then you have to proceed for pre-release testing again.
You should try to resolve the issues completely. In case you get another report with errors, then you have to process it again. All these things are becoming a reason for delays in publishing the website.
Step 7: Live Testing
After eliminating all issues and getting a clear report, then you can release the website. The testing is not finished here. You have to run the website test (post-release crawl) immediately. Here, you have to use Google Search Console. In case the website has any SEO error, then a report will be issued by Google Search Console and you will also get a notification.
Here, you will get introduced to the technical problems, you may miss during the pre-release crawling or testing. With these types of issues, you have to deal smartly and quickly.
Step 8: Update
Google Search Console will not crawl your website until all SEO errors are not eliminated. You have to update the website quickly with proper solutions to all issues.
By following such a procedure, you can keep your website SEO-friendly and get the best search performance. To maintain the flow of traffic on the website, you have to focus on the quality and it can be possible with some changes. It is good to get help from the SEO-professionals who can manage all activities with ease.
Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.
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