2017 was a good year for technology as many strides were made in different fields. Law is one of the fields that have benefited a lot from the technological advancement that has been witnessed lately, and as 2018 unfolds, it seems there is more to expect that will shape how law firms run their operations.
To prepare your firm for the changes yet to happen, it is important to understand what areas will be affected by technology. Here is a lineup of the way law firms in 2018 can benefit from technology as well as the areas that will be affected.
Local SEO for Better Targeting
People usually search online when they need some local service providers. This includes attorneys and law firms in their area that can handle specific issues, so if your law firm is to benefit from this you need to consider local SEO as a method of targeting. SEO in general has shown to yield huge benefits, but with local SEO you can broaden your market reach. In 2018, more law firms will be working on local SEO as this is a trend that is fast gaining pace.
Using CRM Software to Connect with Clients
For many years, businesses have used customer relationship management (CRM) software. The software gives them the ability to organize customer information and track interactions for a better service. With technology advancing quickly, there has been an upsurge of amazing CRM software like Lexicata that a law firm can use to handle client relationships.
The software gives you all the information you need about a client so you are able to manage conversations and offer a more tailored service that is befitting to the needs of the customer.
New billing methods
Many law firms still rely on cash and checks for billing transactions. If you view this from a technological point of view, it is a bit cumbersome to handle cash manually. As of 2017, many law firms accepted credit card payments, but mobile payments is going to be a more convenient and fast way to handle monetary transactions.
This is a technology that is growing and the most important thing is that it gives you the convenience and speed you need while paying for goods. Law firms can give their customers an awesome experience by adding this as a payment option. With mobile payment, it is possible to change billing methods to have flat rates instead of hourly rates.
The discovery process for different cases is quite consuming, but with technology, it will be possible to use e-discovery to put forward the required evidence. This technology can be useful when you need loads of evidence and it makes your work as a lawyer easier. Instead of storing physical documents, all the evidence and documents can be shared electronically. No need to have a bunch of boxes in the office, and this makes it easier to preview evidence whenever needed.
Law firms have a lot to gain from technology. Different areas like storage of files and retrieval will be impacted largely in 2018 and this will make the work of these firms easier. If you are yet to prepare your law firm for these changes, you should consider embracing the few technologies that are coming up in 2018.