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Digiyatra: A New Approach to Offer Digitally Unified Flying Experience to Air Passengers

The air travelers will have a new digital experience as the Ministry of Civil Aviation put forth the DigiYatra platform. It is an industry-directed proposal by the Ministry in keeping with the vision of Prime Minister Narendra Modi of “Digital India” to revolutionize the country into a digitally empowered society. Following which comes “Air Sewa” that holds the stakeholders together on a single platform for managing the grievances of customers and broadcasting real-time information.

P Ashok Gajapathi Raju, Union Minister of Civil Aviation, expressed faith that initiative, DigiYatra, will change the passengers’ flying experience and place the Indian Aviation among the most inventive air networks across the globe. DigiYatra intends to digitally connect exclusive IDs such as PAN card, passport, or Aadhaar to the booking PNR of the airlines to enable a seamless experience for travelers. This is also expected to reduce congestion and queues.

Jayant Sinha, Minister of State for Civil Aviation, said that the proposal envisions to offer the airline passengers in India an innovative “digitally unified flying experience” through all journey stages. All aviation stakeholders, which include security & immigration agencies, airport operators, airlines, retail establishment, cab operators, and others, are functioning to develop digital standards that can facilitate a smooth exchange of information and data.

Digiyatra Flying Experience to Air Passengers

He further enlightened that the platform will be developed on 4 key pillars, Connected Airports, Connected Passengers, Connected Systems, and Connected Flying, which can enable the passengers to:

  • Optionally connect Aadhaar to air services and other system players during the booking for quicker entry into airport and automatic check-ins without the need of paper-based interventions;
  • Aptly plan trips by recognizing price trends and evaluate the future charges while booking tickets;
  • Involve in personalized digital services at experience zones;
  • Stay allied during the flights and indulge in enticing experiences. Also book destination-based offerings and in-flight services digitally;
  • Walk rapidly through the security scanners due to the enhanced biometric security systems;
  • Get instantaneous notifications about delays and congestion to have better perceptibility on the subsequent step of flight;
  • Get appropriate data relating to several protocols, facilities, queue lengths at airports, airline timings, and so on;
  • Get a notification when the luggage arrives at the baggage claim belt;
  • Suitably traverse through the airport with the use of interactive kiosks, augmented reality apps, and digital guidance systems;
  • Share experiences, provide feedback, and submit grievances.

So clearly, the digitizing data would assist the aviation industry to gather meaningful perceptions for constant innovation and improvement.

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.


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