Getting a new business off the ground involves a lot more than a great idea and the money to make it happen. Launching your new venture will require innovation, creativity, and just plain old marketing know-how. When you consider that 90% of new businesses fail within the first few years and even more close their doors within five years, it pays to give a lot more attention to what is needed to keep customers coming.
You may know your business well, but you also need to develop a few marketing strategies to help you find the customers necessary to keep the doors open. Every business owner needs to carefully evaluate possible avenues and choose a strategy that will work well for them. Below are several digital marketing strategies you can start with to get your new business venture off to a good start.
- Start a Blog
Blogging is more important than ever to the success of your business. Rather than spending your money on expensive advertising, blogs inform consumers in a much more inviting way. They establish you as an expert in your field and provide more detailed information about your company than any advertising campaign can ever do. When choosing content for your blog, make sure that it is not short-sighted. This means that even if someone were to stumble upon your blog a year later, the information should still be relevant. This will help to build a following of potential customers that will keep coming back for more valuable information from you.
- Search Engine Optimization
Getting your business noticed in this modern day and age can be a real challenge. With so many websites out there working to tap into the same customer base, it is more important than ever to utilize search engine optimization campaigns to give you that extra edge. There are many training videosavailable (checkout these 89 free SEO training videos) for the novice so even if you don’t have detailed knowledge about how digital marketing works, it’s pretty easy to find out. It will not only boost traffic to your site but it can set you up as a reliable resource for future customers.
- Social Media Marketing
Social media marketing is one of the most effective ways to get the news of your startup to a wide range of people. This powerful tool can spread like wildfire when done correctly, giving you brand recognition and a respected reputation to go along with it. With so many social media platforms to choose from, you can find any category you want. Each site caters to a different set of people and social media can connect you with the type of customers your business needs.
- Email Marketing
According to one survey, those businesses that include email marketing as one of their marketing strategies have seen an ROI of around 3800%. Those are very impressive numbers; at least four times higher than many of the other marketing strategies out there. One of the best things about running an email marketing campaign is that it doesn’t really cost a lot of money to put together so you can use the money you save to boost your profits in other areas.
Not only is pay-per-click more affordable but it allows you to reach more people at the right time than a traditional ad. You get a higher ROI because you only pay when a potential customer actually shows interest in your product or service. This marketing strategy gives you control over your budget so you are never hit with sticker shock when the bill comes. You get immediate results for a small amount of money and the data you collect from the results can easily be parlayed into other marketing campaigns for your business.
Getting a new startup off the group can be a challenge but tapping into any one of these digital marketing strategies can make your work a whole lot easier. Following these tips can help you stand out from the rest and give your new start up the extra push it needs to attract the kind of people that will carry you through the first years of a successful new venture.