Your product might boast the best quality in the market. Or, you might have a brand that has something unique to offer to potential customers. But, unless you apply the right kind of marketing strategy, you won’t be able to establish a noticeable presence or credibility amongst them. It is this credibility and trust that makes businesses gravitate towards a blogger outreach strategy. From being cost-effective to helping build your customer base, outreach programs have a lot of benefits. Here are some of those benefits and valuable tips for working with influencers.
Benefits of an outreach strategy
Greater customer engagement
The influencer will already have a loyal following for their blog. Almost anything they write will appeal directly to their readers. That right there is an excellent opportunity to win a new and long-lasting client base. When you advertise your service or product on the blogger’s website, it has its stamp of approval. That means you have immediately established a target audience or potential clients.
Compared to traditional outreach marketing strategies, blogger outreach strategies are incredibly cost-effective. Since you will be dealing with bloggers directly, you can always negotiate a price that you think is fair. Further, as they also stand to gain from this arrangement, the price demanded will never be exorbitant. It is beneficial if you have a small business and want a higher ROI since blogging is directly connected with the best SEO practices.
Earn high-quality links
The importance of links (from other websites or your webpage) is enormous. A direct connection exists between the quality and quantity of links and the amount of traffic received by the website. For small businesses, it is extremely necessary since more links mean more search traffic and, thereby, more customers. It is one of the most noticeable metrics in SEO, the others being impressions, click-through rate, on-page optimization sources, and text readability SEO metrics. However, to ensure that you receive the maximum number of links, study the blogger’s website and see if they link to other websites or not.
Direct connection with the audience
A blogger outreach strategy allows you to connect with your target audience directly. The word target audience is vital because you need to communicate with people who have a higher chance of trying your product or service. Since the influencer belongs to the same industry, you also get the opportunity of expanding your market. However, if market expansion and newer clients are your objectives, you should find an already famous influencer in that market. Featuring your product on their website will portray it in a positive light.
Get quality feedback
Product reviews are extremely vital. People will avoid buying a particular product unless they are satisfied with its quality. If a business does not have credible reviews, the chances are that people will not bother buying it or even seek information about it. When an influencer writes reviews for your chosen product, building and maintaining a reputation becomes easier. You can also expect visitors to the blogger’s website to become your potential customers after some time. Also, since the review is done by an outreach email, you get to read the review first and see what they think of your brand.
Tips on how to work with influencers
- Bloggers are more aware of their audience’s behavior and know what message can best appeal to them. Even though you may be paying them, monetary or service-wise, it would be advisable to incorporate any ideas they may have.
- It’s better to do your research before selecting a particular blogger. Not all of them will accept promotional material or paid content. To get an idea of how successful a blogger is, you could check out their PR’s page and read the kind of reviews they have.
- Not every blog functions the same way. Some may appear quite catchy, flashy and trendy, but could be receiving meager traffic. Others may not even know the number of visitors on their website and place more weight on the hits received by them. Try to go with a blogger who knows the intricacies of SEO.
As mentioned above, simply offering a unique product or service is not enough. What you need to do is ensure that it reaches the maximum number of people. A blogger outreach strategy is the way to do that. These are some of the benefits and tips that you need to know about before going ahead with it.