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A press release’s role in content marketing

Gone are the times when a press release’s role was limited to grabbing the media’s attention and informing them about particular information. In the digital world, press releases are no longer limited to just playing their previous role, as with the help of the best press release distribution service they have acquired the central role in many businesses’ digital marketing strategies. This modern-day transition has enabled press releases to not only announce and inform but to also enhance a business’s marketing reach.

For getting the maximum output from a press release business owners should invest some money into pairing them up with the best press release distribution services. 

Below are the advantages that a press release can give to a content marketing campaign.

Increase site traffic

With the help of press releases business owners can increase the traffic that their business’s site is generating. By adding links to the press releases business owners can increase the chances of getting a reader to come over to their site. According to research conducted by an online distribution service, adding additional downloadable content in press releases through links can raise a website’s views by up to 77%.

Provides variety

The press releases add additional variety to a business owner’s website. As the majority of the content presents on the business owner’s site are blogs, videos, or podcasts the press releases give the site a much needed genuine news section. Their addition can also increase the site’s credibility among the readers.

Acknowledgment from readers 

Most of the modern-day readers choose to trust news over advertising. This is because they believe that lying cannot be carried out in such a public format. So by distributing press releases, business owners can gain the trust and acknowledgment of their customers and readers as well.

Creates publicity

Press releases to this day perform their original task of attracting interest and attention from news media outlets perfectly. If business owners have invested proper time into crafting a press release chances are that it would get published rather quickly as news reports are always in the search of well written and crafted stories that can be published with little to no extra effort. This helps business owners in generating a great amount of publicity for their businesses at a relatively low price.

At the end of the day business owners still find press releases to be relevant and due to this their utilization in digital marketing strategies keeps on increasing.  

 

Ann Castro
Ann Castro is a lead author at Techicy who writes on Technology, Home Improvement, and Businesses around the world. With a background in Journalism, Ann has a professional experience of more than seven years working with some of the big media companies. She is also an avid traveler, a singer, and a guitarist.
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