Even with all the new things you can do in this digital age, printed flyers are still a very effective marketing tool. With the right creative design, you can connect with your customers on a level that digital marketing only hopes to achieve. Still, it will require you to apply your many talents to generate the right response but if you are successful, you can create a more personal experience for your customer that will inspire them to act.
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Know Your Purpose
While it is important that your custom flyers catch the eye of the reader, you should never neglect the purpose of your design. Your message should be clear and easy for the reader to understand to be effective. Above all else, make sure it looks professional, and clearly gets your point across. This will reduce the risk of misunderstandings and confusion, which can be very off-putting.
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Know Your Audience
Your flyer should appeal to your specific audience. Carefully consider who will be reading your message and what kind of people you want to attract before kickstarting flyer distribution. Do a little market research to make sure that you are attracting the person who will best benefit from your business. This information will help you later when you are focusing on creating the flyer design.
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Write An Attention Grabbing Headline
The headline should specify the goal of the flyer. Whether you are notifying the public of a sale, or you’re introducing a new product, the message should be clear from reading the title. While the flyer is a fun way to advertise, never forget that it is an ad and your goal is to convince the reader that you have what they need.
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Appeal To The Eye
Your headline will grab their attention, but the design will keep them there. No matter what design you choose, make sure that the one word that doesn’t pop into the reader’s mind is ‘dull.’ The reader should be excited to read what comes next and they can only do that if you have included carefully crafted graphics and visually appealing imagery. You want them to feel like they are having an experience and not reading a list of facts.
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Less Is More
Too much of anything will make the flyer look busy and confusing. Use a simpler approach and limit yourself to the colors that will peak interest but not be too bland. A single splash of bold color on a black, white, or grey background can create a powerful yet elegant impact that will entice people to look for more information.
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Choose Your Font Wisely
Make sure that your font matches the personality and interests of the readers. For example, if you’re promoting a children’s event then you are more likely to use a fun font like Comic Sans, but if you’re promoting a corporate event, you would choose a font that looks more professional and stylish. Try to keep your font choices to no more than two.
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Use Color To Inspire
Choose your colors based on the kind of mood you want to instill in the reader. If you’re not sure what color to use, take a look at what color experts say to find out what the going trends are. Color can change a person’s mood and move them to act without realizing it. With the right color you can motivate a reader to action without saying a word.
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Get The Details Right
Make sure the reader knows exactly what you want them to do. Remember the first rule – know your purpose. Make your message very specific and word it so they will want to take immediate action. Don’t hedge here, come right out and say what you want and offer something that will move them to follow through.
With the right flyer design, you can create a truly effective way to generate new business. By following these basic tips, it is possible for you to generate new leads and even turn them into new customers in a very short period.
