If you are a business owner, you know that your business thrives on customers coming in, using your services, or buying your products. Failure to get customers will not only make you broke, but you will also have to close shop, be in debt, and if your products are perishable, they might get damaged and result to a double loss. Repeat customers have a bigger impact on your business than first time customers. Maintaining customers is something most business owners struggle with. Let’s explore seven marketing tips that can help you gain more repeat customers.
- Your Customer Service Should Be Perfect, Perfect!
Customers want to go to a service provider who they feel puts them first and offers more than what they expect. Therefore, deliver an exceptional service that will make your company stand out the rest.
According to a research by New Voice Media, 93% of customers will not return to a business after being disappointed with their services. 34% of them will go ahead to post a negative review online. Put yourself in your customer’s shoes to understand their needs.
- Introduce Offers and Promos
Tailoring some offers will impress your customers, and you know what that translates to. Most will take your offers, but first-time customers are never that eager to take them.
However, many repeat customers hit the online web to find deals for the products they are looking for. You can also go to Payday Deals website to know about daily online deals being offeredwithin Australia. Sometimes you can even get crazy deals from 70% to 90% off. So, always do your due diligence online.
- Create aRecurring Delivery For Them
A repeat customer is the one who shops in your store often. If they shop through your website, they probably have to log in every time and go through a checkout process. Sometimes they might forget to request for a product on time.
Sign them up in arecurring delivery which will in the future, save them from the hassle of going through the process for the umpteenth time. They will be glad that you saved them time and will commit themselves to doing business with you.
- Stop Selling Yourself
The customers are already yours. You have impressed them with your products or services. The next step should be to maintain them and buy their loyalty. It becomes your top duty to take care of their needs and ensure you meet their expectations 24/7 for the whole year.
Companies that treat their customers as if they have never seen them before and try to lure them every time lose revenue.
- Encourage Employee Engagement
Many businesses ignore the value of their employees, especially in the retail and food sector, and forget the impact they have on the customers. People love going to places they like and where they feel happy with the ones serving them.
Making employees a priority through training and paying attention to their demands and complains can help them feel happy at their workplace and they will serve your customers with the same attitude. Your customers will enjoy and visit your business more frequently.
- Offer Referral Bonuses
Encourage your customers to be loyal by offering them bonuses for every friend they referred to your business. Anyone would be happy to know that they can pay 10% less if they helped in making a new customer.
Make sure the customer knows that the bonus can be redeemed or used before they leave, and the more friends they bring, the more rewards they get.
- Interact With Them on Friendly Basis
How many times do you leave your office and connect with your customers in their world? It’s good to do that frequently. Participate in their activities and show them you appreciate doing business with them.
Customers want to feel that you can relate to their lifestyle and consider you amongst them.
Running an empire takes more than marketing. You have to give your customers a priority. If you treat them right, they will be loyal to your business and become repeat customers.