Texting is one of the most ignored communication modes in business places. However, many businesses have started using it in their day-to-day working as texting is proving to be beneficial in several instances. For example, text messaging improves employee engagement in an impressive way.
In the past, text messaging was only restricted to communication between individuals. Since people are now more comfortable with technology, they understand the value of texting in professional environments too.
Similarly, no matter if you are a start-up, medium-sized company, or large enterprise, texting and SMS can play a crucial role in leveraging your brand image and forming an influential sale and marketing strategy. If you still do not agree, the following six benefits of using text messaging will convince you.
1. Take Advantage of Versatility of Text
From sales and marketing to customer support, your business can use text messaging to get the best results.
Moreover, texting and SMS technology is not limited to marketing; you can use it for diverse purposes. For example, you can use text messages to reach prospects, customers, offer information, offer mobile coupons, sales promotion, lead generation, appointment reminders for clients, customer support, and even your product launches.
2. You Get Complete Flexibility
SMS messaging is an active communication channel that offers you complete flexibility when you talk about sending crucial messages or information swiftly for whatever your company case may be.
3. Quick Response Rate
Research shows that text message open rates are nearly 98% compared to 20% for all emails. In general, an average person responds to a text message in 90 seconds and takes ninety minutes or more to respond to an email.
Hence, there is no doubt that your employees and customers are more likely to read text messages over any other marketing communication.
Making your company mobile-friendly is no longer an option; it is a necessity. Mobile technology is here, and it is not going anywhere. Since SMS is compatible with every type of mobile device, you need not worry about distancing some users or getting your customers involved with brand new technologies.
Text messaging improves employee engagement without crossing your budget. Even when you send bulk SMS messages, the pricing is affordable compared to other marketing tools that may exceed your advertising budget. Hence, texting is more cost-effective, and it is a brilliant choice for all companies.
Furthermore, even if you are a start-up or a tiny business owner with a restricted budget and are looking for effective ways to strengthen your internal communication, choose to message it as it is the best path to take.
6. SMS Texting is Eco Friendly
If you compare SMS texting to email messaging, direct mail, and face to face meetings; a text message will have the lowest influence on your carbon footprint. Moreover, it is nearly a carbon-free way of communicating. Hence, if you plan to make your business greener, SMS marketing is a good step in the right direction.
Finally, text messaging improves employee engagement, brings efficiency in your day to day working, and ensures that your employees are informed about every update. Hence, you must not miss out on messaging for your workplace.