As new products and services become available online, it seems that the markets they exist in only become more crowded and competitive. In the wake of a global pandemic when resources are being cut and budgets are slashed, it’s more important than ever to cement your share of the market.
Below, we’ll take a look at a few techniques that will help you do just this in 2021. Organic growth and SEO are as significant as ever but coupled with a strong brand identity and a few other techniques, you’ll soar ahead of the competition and ensure profitability in even the most competitive fields.
1. Build a strong brand identity
Your brand identity is the way you portray yourself to the market. It’s essential to build a strong profile with consistent colours, eye-catching designs, relevant images, clear language, and sleek graphics. You also need to share what you stand for and use memorable language to make a clear impression. That way, your brand will be instantly recognisable, and you’ll stand out from competitor brands with weaker identities and positioning. Brand identity runs far deeper than your logo and branding; it’s your tone of voice, the way you treat your customers and your overall image.
2. Focus on SEO and boost organic growth
Everybody knows the importance of reaching a number one ranking on search engine results pages (SERPs) or, at the very least, ranking on the first page. Every company should be targeting high ranking positions with quality content – when you reach the first page on the SERPs, you’ll naturally stand out.
Once you’ve put the best SEO techniques in place, you can expect to see your business page creep up the rankings for high-volume, low competition fields. Google and other search engines are encouraging businesses to use healthy SEO principles and grow their organic traffic online. When you do, you can convert those visitors into customers and continue to put distance between you and your competitors.
3. Social media marketing
In 2021, whether you love it or hate it, having a social media strategy is a must. Social media marketing plays a crucial role when it comes to reaching new people, and it’s an effective way to advertise new products to existing customers while catching the attention of new customers too. If you thought SEO strategies were constantly evolving, then social media takes it one step further.
Paid social campaigns that boost brand awareness are ubiquitous, but social media is being used in new ways to target unique demographics and keep feeds filled with fresh stories and content. Engagement, promotion, and creativity are vital ingredients. With a responsive and dedicated social media strategy, customers will recognise your brand as one that’s keeping up with the times.
4. Collaborative marketing
Sometimes, the best way to stand out from the competition is to join the competition! This is the essence of collaborative marketing – joining a like-minded business and aligning your interests to increase brand exposure. Whether your products go perfectly with those from another brand or you can work together to create a collaborative campaign, this technique will widen your business reach, drive awareness, and boost sales. Influencer marketing is another highly effective and popular way to collaborate in 2021.
5. Use the latest digital marketing tools
Finally, it pays to get ahead of the competition by using the latest digital marketing tools and packages. A number of new and exciting tools have been released in 2021 already, and the sooner you begin using them, the sooner you can take advantage of the market. Google Web Stories is one such tool. Quickly incorporate the tappable story format into your digital marketing strategy before the competition catches up. You can reach new audiences in unique ways with little fear of distraction since you’ll be one of the first ones there.
This year will prove to be another one where businesses and brands that are proactive, engaged, and continuously working to reach new audiences will jump to the front of the line. Pair your organic growth and customer acquisition strategy with any of these five techniques, and you’re sure to stand out from the crowd.