Running a tech business in this day and age is no easy job. While your pool of potential customers is bigger than ever before, so is the competition. If you’re not sure how to market your business in a way that’s unique and effective, you’ve come to the right place.
This article breaks down five clever ways to market your tech business, so 2025 can be your most profitable year to date.
Offer a Freemium Tool That Solves a Specific Problem
First, you can’t go wrong with offering a simple free tool, like a calculator, audit tool, or checklist generator, that visitors to your site can use to solve a common problem or address an issue they’re confused about.
Freemium tools are a great way to attract leads and build trust with your audience. If you make yours well, with subtle branding and social shareability, they can also be great for your website’s SEO.
Collaborate With Micro-Influencers in Tech and Adjacent Niches
Tech buyers trust creators who have niche authority, so collaborating with influencers is an effective way to get your product or service in front of an engaged audience.
You don’t necessarily have to spend a fortune on a collaboration with the most well-known influencer in the tech or business space. If you’re dipping your toe into influencer marketing, you might want to start by working with micro-influencers, who are more affordable and often have higher engagement.
Create Branded Custom Car Air Fresheners for Offline Reach
Don’t only focus on how to market your business online. The world still exists outside of the internet, and an unconventional but effective way to spread the word about your brand is with custom car air fresheners.
These are especially handy to give out as freebies at events and coworking spaces, or as swag for loyal customers. Design yours with a clever tech slogan or your product logo, and you’ve got yourself a freebie that’s as fun as it is practical. Make sure to buy your air fresheners from a company with the best freshener reviews, like Make My Freshener.
Send Handwritten Notes With Creative Freebies
With so many automation tools available to us today, many businesses have made their product delivery processes as efficient and cost-effective as possible. But because of this, customers are generally lacking any form of personal communication—which means when you do add personal touches, you’re going to stand out from your competitors.
Even just including a branded sticker or magnet in their order can be effective, with your freebie working well as a thank-you and giving more insight into the people behind your brand.
Gamify Lead Generation With Quizzes or Scorecards
Finally, think about the fun ways you can gamify lead generation, so your leads are getting something out of the process, too. For instance, you could create a “What’s Your Tech Growth Score?” quiz or “Find Your Best Automation Style” tool.
Some of your leads might simply be taking your quiz as a way to pass the time on a working afternoon, only to be hooked by your offering. For bonus points, make the results shareable, so your leads can spread your brand organically.
