With the COVID-19 pandemic slowing down businesses for the coming months, most businesses would start using the downtime of their business to improve their digital marketing strategy.
In this article, we will cover 3 often known, but seldom utilized secrets on how you can improve your local SEO strategy during the COVID-19 pandemic.
Secret 1: Adjusting your title tags to include your main keywords
By ensuring that your title tag contains the keyword that your website should be ranking for, it will allow your website to rank better.
Take for instance, a website that is based in Singapore would want to include the keyword “Singapore” in their title tag, after the keyword that they want to rank for.
This website called bestseo.sg has decided to include the keyword “Singapore” after their main keyword “SEO Packages” because their website is trying to promote their SEO Packages that are based in Singapore.
Since their website includes “SEO Packages” and “Singapore” in their title tag, it will allow them to rank better for the keyword they are trying to target, which is “SEO Packages Singapore”.
Secret 2: Creating a review generation strategy for your business
Best SEO Marketing Pte Ltd, an SEO agency providing SEO services recommends that creating a review generation strategy that will enable customers to consistently leave reviews on your Google My business listing would do wonders for your Google Maps rankings.
Google love to rank businesses on top of Google with extremely favourable reviews.
Don’t believe us?
Simply perform a Google search on a generic keyword related to your business.
You will see that the results that are on the top of the Google Maps listings are mostly businesses with a decent number of Google reviews.
So the next question is, how do you create a review generation strategy?
The answer is simple.
Simply send the Review Form link generated from your Google My Business profile each time you have successfully served your customer.
Entice them by giving them a discount on their next purchase If they were to leave a review on your Google My Business listing.
Secret 3: Targeting keywords that your website is capable of ranking for
The biggest mistake that most businesses make is to try to rank for a keyword that their website is simply unable to rank for.
Businesses should be targeting keywords that their website is capable of ranking for. Most websites that employ a local SEO strategy for their business tend to target hyper competitive keywords that is simply for their website to rank for.
That is why performing keyword research by using SEO software such as Ahrefs or Ubersuggest is extremely important.
As such, if you have a relatively new website or a website that does not have a huge amount of authority, make sure you target low competition keywords that your website is capable of ranking for.
In conclusion, if you ever need help with your SEO strategy, be sure to check out Best SEO Marketing Pte Ltd’s website where they share 5 tips on how to double your sales in 180 days.