There was a time when blogs were relegated to use by high school students and those detailing their day-to-day life on LiveJournal. Now, blogging for business has become a staple of any sensible marketing strategy. If you have yet to adopt the practice of blogging for your business, you’re putting yourself at a serious disadvantage over your competitors.
A business blog can be one of the most economical and simplest ways to promote your business and products. If you execute it correctly, business blogging can increase your sales, drive traffic to your website, and establish you as an authority in your niche. With all the benefits that business blogging can provide, it’s a shame that most small businesses don’t take advantage of the benefits of this tool.
Write for your customers
If you are looking to start blogging for your business, it’s important that you create blogs that people want to read. Your blog, like your business website, is not for you but for your customers. Your blog should look to solve problems that your customers may have or provide new information that will help them.
Ask anyone and they will tell you that the hardest part of writing blogs is coming up with content. To make sure that your blog doesn’t lag behind, you need to plan ahead. If you’ve done a bit of planning, you can keep your blog running for weeks or months.
To keep it fresh, look to create different content on a bi-weekly or monthly basis that doesn’t follow the same structure all the time. FAQs, articles, and other content structures will help keep your customers invested in your blog.
If you need inspiration, consider using a service like Google Adwords Keyword Tools to find keywords that people are searching for. Incorporate the keywords into your blog titles to drive traffic to your site.
Create more content
It’s important to consistently produce valuable content when you’re writing for your business. Once you’ve established yourself as a thought leader, customers will continue to seek out your business blog for fresh content. If you fail to produce the content, you will begin to lose readers.
If you find yourself running short on time or ideas, you can make use of blogger outreach campaigns to leverage influencers who have a substantial following already established in exchange for access to the product or site.
Develop your blogging style
People who become familiar with your blog will continue to return to it, not only for the content, but also for the style. A blogging style that speaks to your customers will allow them to connect with you and with your business.
Blogs are meant to be informal and allow you the opportunity to put a human face on your company. Give your blog personality and keep any sales pitches subtle. People are more likely to respond positively to honest, open blogging styles and will buy your services based on this.