These days, I write articles like a crazy man—more than what I have had in over six years of constant blogging. In addition to my commitment to publish regularly on this blog, it is an excellent investment of time. So why, guys?
I think Guest posting is the most crucial strategy for building your blog readership and platform. Let me explain
What is the guest posting?
First of all: let’s define our terms. Guest posting is to write an article and then to post it on someone else site or blog.
We very often offer this to our site also on other blogs with audiences we want to talk to. It’s a great way to connect with new readers and make your name known.
But for a long time, I neglected this essential discipline to develop a popular blog. I wish I hadn’t. And I hope not.
There are three reasons why posting guests is a crucial strategy for every blogger to develop influence online:
The guest posting builds relationships.
Bloggers need good content. If you are working well and hard on your guest blogging, you can build exceptional relationships with other bloggers.
Bloggers make up a large percentage of the conversations that occur on the Internet, especially on social networking sites like Facebook and Twitter. They can be hugely influential. Which makes them good friends.
You can make other bloggers friends, and this will improve your reputation in the social arena, ultimately leading to more blog subscribers.
The one that should not negotiate to publish guests is:
The host blogger should include a link to their blog somewhere (usually at the beginning or end).
Over time, these backlinks will increase your blog’s value to search engines, making your content easier to find through Google, Yahoo, Bing, and others.
You can also get quality backlinks from Guest Post.
Guest posting introduces new people.
Perhaps the best part of posting guests is that it allows you to enter an already established community and share your message. It will enable you to connect with new people, which can ultimately benefit you if you do it correctly.
If you add value to the discussion, you will see that over time you will become more readers, fans, and followers. Conversely, if all you do is ask or sell, you could become famous, but with a reputation, you don’t want. (You don’t want to be “that guy” who sells his own agenda.)
Add value. Help people. Be patient. And in time, you will win.
What about those Guest posting to your site?
I’m also a fan of allowing other people to post guests on my own site from time to time. You should also consider offering guest articles on your blog (if you haven’t already).
If you ask for posting opportunities on other people’s blogs, it makes sense. Allow the relationship you have developed with the host blogger to be mutual.
Some bloggers will even blog about your guest article and link to it from their own blog (which will give you a great link). Personally, I am a fan of this practice.
Guest posting is Important
According to my friend Ahmed, the search engine guru, when it comes to SEO, posting guests on other sites is five times more valuable than creating new content on your own site. (As long as you get the backlink.)
Whether it is precisely accurate or not doesn’t matter to me. (Although Ahmed is not an imprecise guy, he probably is.) The point is, it’s an excellent strategy for expanding your reach and increasing your online reputation.
Additionally, if you are a writer looking for more “traditional” publishing opportunities, this is a significant first step to getting your writing published on news sites, magazines, and other publications.
If you are not happy with your blog traffic but are not posting on other people’s blogs, you have little to complain about. Start posting guests today, and watch your influence grow.