Technology

Video killed the radio star

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Since the beginning of industrialization, technological progress has evolved relentlessly. However, the constant development has never been as fast and dynamic as it is today. The first iPhone was presented in 2007. This year marks the birth of the smartphone. It has become our constant companion, enabling us to access the Internet quickly and effortlessly from almost anywhere in the world.

The smartphone can be compared very well with a Swiss army knife. It has a similar number of functions. These small compact devices are capable of almost anything, and development continues all the time. In addition to access to the Internet, playback of certain media such as videos or music and the other features of a smartphone, all devices today are equipped with a camera. This results in countless photos and videos of almost every situation in everyday life. So why would need a professional camera operator at all.

Over time, the tiny cameras have evolved and reached a higher quality level. Nowadays it is difficult for the layman to perceive the difference between the recordings of a smartphone and a professional digital camera. With a current smartphone model, it is theoretically possible to produce high-quality video material. Filmmakers are already using these possibilities. Movies have been recorded completely with the Smartphone. A famous example of this is the horror thriller “Unsane” by Steven Soderbergh.

But what are the consequences for us? There will be a significant increase in content in the field of video recording, since everyone now has the opportunity to shoot high-resolution and professional-looking recordings with his smartphone. First and foremost, these productions mostly appear on social networks. The marked increase in film productions has the consequence that in turn higher-quality recordings have to be produced in order to survive the competition. This is especially true for companies that produce high-quality advertising films with professional film footage.

The decisive difference in the production of professional high-resolution recordings lies in the necessary experience that the cameraman has in Frankfurt. For this reason, it is worthwhile to engage trained and specialized personnel. With the existing know-how, you are always one step ahead of your competitors. Specialized production companies have the necessary equipment and the experience to produce high-quality film recordings.

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Ann Castro

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