Before making a purchase, 88% of buyers will first do online research about the product or service. This type of buying behavior goes to emphasize the importance of having a website for modern business. Today, one of the most important features of business is having an online presence through a good website design.
Science and consumer psychology confirm that human beings are drawn to beautiful things, and it’s not any different when it comes to good website design. The importance of a good website design for your business cannot be overstated.
Making the First Impression
The first impression of your business and brand is often your website. For maximum effect, your website must not only be dynamic but highly intuitive. Always remember that this may be your only chance of leaving a lasting impression on a prospective buyer. Even if you are running a brick and mortar store that relies on local foot traffic, odds are high that before they come in, your customers first do some online research about your business.
That brings out the importance of having a professional website. Often, this is the first place a new or potential customer interacts with your business or brand. In fact, it’s estimated that after your web page loads, you only have .05 seconds to make an impression on your visitor.
If your website is well-designed and accessible, it means your current customers and potential ones become more easily reached. In particular, a good landing page helps you in making direct contact with new visitors thus improving overall customer service. Having a great web design supports easy-to-use email forms and other convenient means of customer support. Furthermore, adding features such as 24/7 coverage or live chats ensures you’re always available to answer and respond to customer queries.
Site navigation is among the most important components of your website, so how you design it is very critical. A good design guides the eyes of your users to where you want them to go or look. Your design can highlight CTAs, draw attention to any special offers, and help visitors identify clickable elements. All these actions help in driving users to take the kind of actions you want.
When a potential or current customer comes to your website and they can’t easily find what they are looking for promptly, chances are high they will go elsewhere. This is a lost business opportunity for you. A great design makes it easy and convenient for visitors to navigate, it helps in reaching your target population, getting you closer to a sale.
Content and Visual Elements
The content of your website matters a lot, including the choice of font plus other forms of typographic details. These aspects of your site design should all work together to deliver an accurate brand message. Bear in mind that your readers tend to remember what you are conveying if it’s concise and something they can easily identify with.
However, it won’t do your website any good if these elements are overdone. Web pages loaded with excess content tend to look messy and could negatively impact conversion rates. Visual clutter is often difficult to read and may lead to disinterest. Visitors may not want to come back.
Your website supports all your digital marketing efforts making it vital for your business. The more people you reach the more opportunities are of making a sale. When you have a well-designed website, getting more conversions becomes easier. A well-designed site leads customers and new visitors directly to what they are looking for without distractions.
Your website design should make it easy for new visitors to convert using a quick and easy check-out process. The design and location of your shopping cart should not only be easy for users to use but capable of bringing them back to if they move away or click away from the page.
Designing Your Own Logo
When it comes time to develop your logo it’s important you create a logo that stands out from your competition. Your logo should be memorable, timeless, unique and simple. You want your logo and brand to make a first great impression. You can find many online logo makers or hire a designer and work one-on-one creating your logo design.
Building Brand/Business Credibility
The role of a website in terms of building credibility cannot be overlooked by a modern business. How does a website aid in building brand credibility? Simple; it allows buyers to see what your business is all about, showcasing your services and products. It states your business mission, vision and core values.
By helping people to know your company or business, you are effectively establishing trust. This is the first step towards building durable customer relationships. A professionally designed web design builds trust with new prospects as they can easily and quickly see the seriousness you attach to your business.
Brand Awareness and Uniformity
Your website not only accords you a great opportunity to build brand authority and credibility but it also sets yourself apart from your competition. It’s your brand that sets you apart, usually through a well-designed logo. If you have a unique logo, that needs to be part of your website design. Integrating all logo’s elements into your website design also promotes brand consistency.
Strong SEO and Local Reach
Having a website that ranks highly in local, national and international searches is important. This gives your business an edge over your rivals, helping you in establishing lasting relationships with customers in the long-run. It further boosts your brand credibility as one of the best in your niche or industry. To achieve that, you need a well-designed website with a great SEO presence.
Your pages ought to have an exceptional and professional-looking layout as this makes them appear more appealing. Users will want to engage more with your web page. The website needs to feed the eyes of the users because this is the place where every engagement begins. A poor looking website damages your brand while a scummy-looking design will drive prospects away. An elegantly designed website helps users connect with your business. A user-friendly site attracts clients more.
Your official website is now recognized as the backbone of your business as it supports all of your efforts in digital marketing. A good website design is no longer considered optional for today’s business.