If you go into the app store for any device or platform, you will be greeted with tens of thousands of apps of all shapes and sizes. As you can imagine, the app market is absolutely massive with many of them having multi-million valuations (or higher). Because of this, hundreds of developers are out there working on their apps in hopes they will hit it big.
That is, of course, easier said than done. However, there are a number of things you can do during your app development that can help you have the best chance of success. This article is going to take a closer look at some app development tips to help your app stand out above the competition.
Have a Plan
Before you ever actually sit down at a computer to begin developing your app, you need to create a plan. You should have your design layout figured out, the content of each page figured out and more. Without a plan in place, your app could potentially become a jumbled mess and it is very easy to lose your direction during development without a plan, as well.
In addition to having a plan, you should also perform a ton of research. In particular, research on your target market and what they want and expect out of an app is very important. Also, you should be aware of the kinds of tools you may need for your app such as design tools or cloud storage (check here to learn more about why cloud logging and storage for data is often a good idea to consider).
Color is More Important Than You Think
To you, the color that you use for your app might be chosen at random, but it shouldn’t be. The color of your app can actually have a lot to do with how the public perceives it, can influence their mood and can even influence their decision on whether to use or download the app at all.
As for what colors you should go with, that is up to you, and will depend on the type of app you have. However, bold, dramatic and attention-grabbing colors (as well as using the current “two tone” trend) are likely your best bet for attracting new customers. Of course, you should use colors responsibly and test them extensively before making them official, as well. If not, you run the risk of the choosing a color that people don’t respond well to.
Keep it Simple and Clear
While some people want to make their app incredibly in-depth, generally, it is a better idea to keep your app simple. When most people use apps, they aren’t on them for that long, so they want what they are after, quickly. It should be easy for them to open the app and find what they are looking for in seconds.
As a result, your app shouldn’t have too many pages, and it should be clearly stated how to go from one page to another quickly. If your app is confusing, too “busy” or simply has a lot of clutter, you are going to have a tough time turning people into regular visitors.
In conclusion, building a hit app isn’t easy, but there are a few different things that you can do to give yourself the best chance of success. The content of your app and what you can offer as a company is important, but hopefully this article helps you see that the design of your app shouldn’t be forgotten about, either.
