We are all too aware of the importance of building quality links, of that there is no doubt, yet there are many link building strategies that one could employ. You need to be sure to select strategies that are beneficial to your business. While we might not be able to tell you which strategies will work, we can certainly highlight a few that are not as productive as they could be, which are as follows.
- Blog Comments – You might think that any links are good links, yet in almost all cases, Google does not recognise links within blog comments. In the event Google thinks you are creating manipulative links, they might penalise you and you want to avoid that at all costs. Simply put, the best result you can hope for is ‘no change’, while blog comment links could result in a penalty from Google. It’s really a no-brainer. To still be able to use this type of strategy, you should go to a reputable SEO agency with years of experience and knows the right practices or the right ways that could make this strategy beneficial to you.
- Bulk Directory Listings – You might think that you’re saving time by investing in bulk directory listings. However, not all that glitters is gold. If your business is listed on a web directory that is deemed poor, this can seriously damage your reputation. This is why you should let an SEO expert who’s been in the business for years to handle this for you. With the right techniques, the listing would help give a boost to your ranking. Without the help of a trustworthy SEO agency, you are advised to stick to industry relevant online directories and take your time, Rome wasn’t built in a day!
- Over-Optimising Anchor Text – There was a time when inserting many keywords into your website would be beneficial. However, Google has come a long way in terms of noticing things and if they feel you are ‘keyword stuffing’, you might be penalised. It is critical that your anchor text looks natural; if it does not, it might set the alarms going off and your site could be flagged. The amount of time it would take for you to become SEO competent makes it impractical, especially when you can engage the services of the best SEO agency in the business.
- Bad Backlinks – There are bad backlinks and if you want to carry out a link audit, you can discover the links that are not performing. You can do this with the Google Search function or ask your SEO agency to use their powerful tools to analyse all inbound and outbound links. If you have never checked your backlinks, your SEO could be under-performing, and you would never know!
As search engines become more complex, they are more aware of user action and Google is, of course, at the top of the tree. Understanding how Google’s search engine works empowers the SEO technician, who can boost their client’s web traffic using link-building and other strategies. Search online for a manual link building service from a leading SEO agency and let them handle all your digital marketing.
It only takes a Google search to find a leading digital marketing agency. The right one can help you boost your business through the use of a diverse range of SEO strategies that include link building. If you are thinking of taking your marketing efforts online, you would benefit much from seeking the help of an agency with years of experience on this field.