Your web content is the soul of your website. It is what gives your website life and keeps visitors coming back for more. It is for this very reason that you must always focus on creating the best content, be it for your business website or blog. How good your content is will determine how you rank on search engine results pages and how well you impact your audience. This post discusses the information you should ask from a content creator before hiring him for your SEO content needs.
Asking for samples is the most obvious thing to do. You cannot trust the word of the service provider simply because he promises the best content. You need to take a look at his work. Great service providers should be able to show you examples of their work. Focus more on service providers who point you to published work.
Familiarity to your industry
A writer may have a strong command of English but if he doesn’t understand a certain field, the quality of his work will be poor. This is one of the reasons why you need to ask about the familiarity of the writers with your industry. How will they familiarize themselves with your business? Do they have any experience creating content for businesses in your industry? The goal here is to make certain that the agency can easily handle the research that is needed to create authoritative content for your company.
How content is optimized
Search engine optimization must never be ignored when hiring a writer. The content they deliver should be optimized for both search engines and the readers. You need to work with an agency that also offers SEO services. By so doing, you will be guaranteed that the team understands the SEO guidelines and will create content that will help boost your ranking while at the same time grabbing the attention of your audience. Find out how the writer optimizes the content for the relevant keywords.
Types of content they produce
There is no one writer that is proficient in all areas of content marketing. Some are good with product descriptions, others in blog writing and others in press releases and so on. You have to pay attention to the types of content that the writer produces. Just because he is good in blogging does not mean he will be perfect for your short animations. Working with an agency ensures that you will have a team working for you. In addition to getting your blog posts, you will also be able to get email campaigns, short animations, video scripts, Infographic, eBooks and more. A single individual will not be able to provide you with the best quality of all types of content.
In addition to the aforementioned points, you also need to make sure that your content creator can provide the quantity that you need per month as well as provide detailed reporting on the progress of the project. The right service provider should provide more than vanity metrics. He should be able to measure how the content will help in conversions.