The internet offers every entrepreneur or marketer a myriad of strategies to grow their business. Plus, the possibilities are endless if you want to engage your audience and increase your sales.
Using Pinterest for your business
Ever since Pinterest.com was launched in 2010, millions of people (most of them are women) have been hooked to this platform because it allows them to make better decisions when it comes to purchasing all kinds of products. While Pinterest may have fewer users than other big social media sites, like Facebook, Twitter, and Instagram, it has emerged as a leading platform and marketing tool for many e-commerce sites. In fact, it is one of the largest sources of social media traffic to Shopify shops and online stores in general.
As the platform grew, it introduced new features and capabilities. Since then, Pinterest has become a place for online businesses and their audiences to connect and interact, as well as generate sales. With more than 250 million active users each month, it goes without saying that incorporating Pinterest in the marketing plan of any serious online business, especially in the e-commerce field, is a must-do. So, without further ado, here are a few ways to use Pinterest to increase your site’s sales.
1.Use share Pins on your product pages
Naturally, customers learn a lot about your products and your company in general if they spend more time on your website. Adding share Pins on your product pages will make more people follow you on Pinterest, explore the content you share on your business page, and share your content with their networks. This increases your exposure to more potential buyers who might not have found you otherwise.
2.Take advantage of ‘Shop the Look’ Pins
Once a user clicks on a Pin on a certain image, white dots appear, indicating which items can be bought straight on Pinterest. This is what the ‘Shop the Look’ Pins are all about. They make it easier for potential buyers to find the products that they are looking for and buy them right away on Pinterest’s platform. This makes increasing your sales easier since you don’t need to exert a lot of effort (and resources) to make a sale. Similarly, it is a great way to engage your audience, improve customer experience, and make the buying process as seamless and as hassle-free as possible.
3.Be strategic in using alternating content formats
Visual content is one of the ingredients for customer retention, and Pinterest is a highly visual platform that makes the discovery of new information more fun and easier. Since there are literally millions of images that your target audience scrolls through daily, it’s important that you use alternating content formats intelligently.
Aside from creating original, high-quality content, you should also make sure that you use alternating formats now and then. For example, you can share blog posts to provide relevant information to your target audience. You can also highlight product releases and post informative videos or tutorials. Aside from that, you should also add customer reviews to make your e-commerce site appear more reliable.
4.Use Promoted Pins
These are equivalent to Facebook’s Sponsored Ads. Pinterest lets advertisers bid in order to have their ads placed where they will reach their ideal target market. Advertisers pay for their Pins to be shown in the feeds, which users see while browsing. These Pins can include images or videos.
Use these tips to make the most of your Pinterest account today.