In today’s world, digital advertising is quite popular, but who clicks on ads anyway? Even if some people did, what are the chances that your ad would reach the clients you want to target, given the present state of digital media competition?
Did you know?
“70% of people in metropolitan cities travel daily, either to get to their office or to get back home.”
In India, there are thousands of mobile vans for advertising. Promoting your brand in these vans, which move around the whole city, could surely win customers. Van advertising is popular in India, and it is the right time to explore and make the most of it.
“Just be catchy and you will capture everyone’s attention.”
Outdoor advertising will always play an important role in the growth of a company, mainly if most of the product portfolio consists of physical items. If you are looking for one of the most effective outdoor advertising options, try mobile van advertising.
Consider your brand’s advertisements moving around shopping malls and grabbing everyone’s attention. Wouldn’t that be cool? The best part about mobile van advertising is that you get a lot of attention from a single campaign, which is good enough to win you a lot of customers.
Mobile van advertising is an exciting way to take traditional banner advertising to a whole new level. Ads on vans provide a whole new level of exposure and visibility.
A mobile van has one of the highest visibility, and a single campaign can spread your message throughout the city for a while. It is easier to track campaign performance with better tracking and measuring mechanisms.
Advertising can play a role in the growth of a company. Van advertising makes campaigns more effective. Try these advertising tips to improve your marketing efforts, get a better return on investment, and ultimately make the whole campaign a success.
We will list out seven key reasons why mobile van advertising is different and is a very powerful form of advertisement that will help you connect with your audience:
- Use van advertising to get closer to your customers-
What’s better than getting millions of impressions at a minimal cost? Getting impressions that matter With van advertisements, you will get that too.
This provides the double advantage of getting involved in the daily lives of customers as well as having your ads displayed in various locales such as residential areas and office spaces, Where any other sort of offline advertising would struggle to reach.
- Get your ad in prominent locations at a low cost-
Promotion at places where people gather always costs a premium. And why wouldn’t it? It’s a simple technique to collect impressions and communicate marketing messages. There are eyes everywhere, and the majority of them will land on your ad board.
There is a huge competition among advertisers for such locations, namely marketplaces, tourist spots, and malls, and it would cost a large part of your marketing budget to put your ads in such places.
- The impression is an unavoidable conclusion-
No longer do you have to worry about getting impressions for your ads. You don’t have to be concerned about ad impressions anymore.
When you work with mobile van advertising, you can put your full focus on converting this flood of impressions into sales. And put aside the plan of getting enough impressions out of your marketing white paper.
- It’s mobile van advertising (but also a static billboard, in a sense)-
Your advertisement will be seen in both moving and stationary vehicles. So when cabs with your ads are at a standstill, they act as a static billboard. And more often than not, many cabs make a stop at very popular locations in a city to increase the chance of getting their next ride. This increases the likelihood of your ads being seen by many people.
- Mobile van advertising covers your entire target city-
Mobile van advertising does not have the problem of distribution. It might be difficult to reach the entire city using other types of outdoor advertising, such as pamphlets and billboards. With many moving parts, the task becomes more complex to execute and monitor.
As you can imagine, there are no such issues with van advertising. Your ads will automatically be shown around the city when vans are moving around the city. This includes hard-to-reach places like residential areas and office areas, as well as popular locations such as malls, marketplaces, airports, railway stations, and bus stops.
- Difficult to ignore-
Advertisements, by nature, are designed to be noticed. The majority of marketers strive to make their commercials stand out. To their credit, most advertisements are really attractive and visible. And that is where the problem lies. The market is saturated with high-quality advertisements competing for customers’ attention.
With van advertising, you can bypass the competition and be the only one vying for the attention of your customers. Almost 86% of the car advertisement viewers have completed reading everything in the advertisement.
- Analytical Effectiveness-
okay, this is not necessarily an advantage in van advertising unless such facilities are provided, which we do. Tracking the efficacy of outdoor advertisements has always been tough in this age of digital analytics. But there are many ways through which offline advertisements still have many advantages over their online marketing counterparts. If you are interested, you can read more here. Offline advertising isn’t dead.
We provide a robust tracking system that provides a complete picture of where your ads have been as well as the overall performance of your ads. Compared to online, it is hard to provide such an analysis for other kinds of offline advertisements because they are difficult to track and measure.
This is all about the significance of mobile vans and how effective they are at driving sales to your business. If you are looking for a sure-shot way to make your advertising campaign a success, try mobile advertising from outdoor advertising agencies in Chandigarh. No matter who your target audience is or what your marketing goals are, you can effectively target them with van advertising.