Starting a local business can sometimes seem like folly in the digital world, but it can be an excellent way to get your startup going and growing in today’s competitive market. By starting local and branching outward, you are building a loyal customer base invested in the success of your business, because it leads to the success of the community. By sourcing local products, finding the right location and gearing your marketing towards locals, you can take the right first steps.
Source Local Products
Finding local manufacturers of the products you want to sell is always a good start, whether that means selling your own items or reaching out to local artisans to secure items. You can even work with farmers and large manufacturing companies in your area to stock your store. To save on transportation costs, find hauling professionals looking for local loads for trucks and schedule your orders with them directly. This can keep your inventory manageable without spending as much on infrequent deliveries or buying your own truck.
Find the Right Location
The right location for your local store needs to be one easily seen and accessed from the major thoroughfares of your town. These can cost more to rent because they are prime locations but will bring in much more foot traffic than spaces tucked away in the back of a shopping center. If you are manufacturing some of your own products, then having space to make these items close to or in your location will give you better access to your inventory.
It is important to keep in mind how you can customize your location to fit your needs, the comfort of your shoppers and the aesthetic of your brand. This does not necessarily mean renovating the space completely but will probably include a new coat of paint inside and out as well as space to set up shelves without blocking the flow of customers.
Local Online Marketing
By marketing online to local shoppers, you are staying a step ahead of the competition. This means investing in search engine optimization for local keywords, streamlining your website with a home-town appeal and even trading ad space with other local retailers. Most shoppers will search online for a product before hitting the streets and even if you do not have an online shop, your website traffic could increase your sales for local shoppers.
Starting a local business can be easier than you think when you source local products, find the right location and invest in online marketing. You can even find local truckers to bring items from manufacturers and artisans in your area and stock your shelves with all the good things your town offers.